New ad from KIA Motors is going viral.
A new commercial for KIA Motors which recently hit the airwaves is getting noticed on the internet for challenging the concept of participation trophies.
In the ad, a father and son walk to their car after a sporting event. The father is stunned to see the word “participant” engraved on the award since his son’s team won every game.
He asks himself “Are we going to start ending games with hugs instead of handshakes?”
Before getting in the car, he tears off the participant label and uses a magic marker to inscribe the word “champs” then hands it to his son with congratulations.
Watch the ad below:
Here are a few reactions on Twitter via The Blaze:
Love that new Kia commercial with the participation trophy
— DJ DIRTY LOOPS (@GeorgeChrencik) October 12, 2015
I wholeheartedly endorse the message of this commercial. http://t.co/YqDLlh4f01
— Peter Matesevac (@harmonyav) October 12, 2015
This is perfect. If you ain’t first you’re last. http://t.co/xFeF6ghzsN
— Anth. (@Anthony_Lovio) October 12, 2015
What do you think, Legal Insurrection readers?
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