[Depending on where you work, some images in this post may be NSFW.]

Are you or is someone you know a victim of the ravages of breast cancer? Never fear—the League of Extraordinary Social Justice Warriors has resurrected a hashtag to help you deal.

Welcome to National No Bra Day—it’s exactly what it sounds like.

Here’s how No Bra Day was originally described by, ostensibly, whoever conceived it:

Boobies are Fantastic… We all think so. And what better way to express the way we feel than to support a full day of boobie freedom??
Women are magnificent creatures, and so are their breasts. Let us spend the day unleashing boobies from their boobie zoos.

Ladies, free your breasts for 24 hours by removing those dreadful (but at times oh-so-helpful) bras. Our perkiness should not be hidden. It is time that the world see what we were blessed with. Your breasts might be colossal, adorable, miniature, full, jiggly, fancy, sensitive, glistening, bouncy, smooth, tender, still blossoming, rosy, plump, fun, silky, Jello-like, fierce, jolly, nice, naughty, cuddly… But the most used word to describe your breasts on July 9th should be FREE!

P.S. Ladies…. Wearing a white t-shirt on this day is not only acceptable, but encouraged!

**Breast Cancer is something you should take seriously and be checked for.**

Too long, didn’t read? Here:

SHOW US YOUR BOOBS! Oh, and PS…self-exams and mammograms are important and overlooked procedures so do that too.

Of course, the “#NoBraDay” hashtag is blowing up with some seriously NSFW content. Some, however, are not impressed by how…exposed…this particular brand of activism leaves women looking to raise awareness [some NSFW language]:

Because 2015 is a dark place, and full of marauding trolls, I feel compelled to point out—lest we leave our common sense behind—that there is nothing dirty, or repulsive, or wrong about the sight of a bare or nearly-bare breast. Breasts are beautiful, and I think it’s important to highlight the brutal and demoralizing nature of the struggle to beat all types of cancer.

This campaign does not do that.

A walk about town without a bra on will do about as much to raise awareness about cancer as would a pantsless ride on the MTA.

Cameron Gray has it right:

Of course, campaigns like this will continue, because people will never stop searching for an outlet to “speak out” about various ills that requires them to do nothing but draw attention to their own concern. Make no mistake: this campaign doesn’t necessarily harm anyone (apart from momentarily taking the focus off of actual efforts to treat and prevent the disease) but it has nothing to do with women who have actually suffered as a result of breast cancer.

This is a vanity thing, not a compassion thing.

Follow Amy on Twitter @ThatAmyMiller


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