We’ll be covering the announcement live here. He’s supposed to kick off any time, and already correspondents are describing the mood in the venue as “a madhouse.”
Sounds apropos, considering Christie’s tendency to buck at the rhetorical trends his colleagues embrace.
Live stream hat tip to Save Jersey (UPDATE: the current embed has the full announcement and pre- and post-game coverage):
We’re off! Kicking things off is a teacher, friend…and registered Democrat. Will this end up on the union websites first, or the conservative ones?
Livingston teacher introducing Christie, was friends with his mom pic.twitter.com/FhNzHbCbk3
— Heather Haddon (@heatherhaddon) June 30, 2015
Christie starting his 2016 presidential announcement. pic.twitter.com/JcazIEcKR4
— John Reitmeyer (@johnreitmeyer) June 30, 2015
Stupid media tricks: as Christie walks out onto the stage, NJTV automatically pivots to talking about how many union protesters are outside, and how controversial it is that Christie won’t commit to more funding for pensions. He has said that “the money isn’t there,” and it’s a valid discussion, but that might be the fastest narrative pivot of the cycle so far!
— Chicago Tribune (@chicagotribune) June 30, 2015
Christie takes the stage with his family to announce for president pic.twitter.com/ZfMarARadW
— Dana Bash (@DanaBashCNN) June 30, 2015
Christie is playing the part of the Man of the People really well here. He’s focusing on Jersey (and the crowd is loving it), the working class, and “growth and opportunity.” He’s keeping it simple: more America, less government, let’s take this momentum to Washington.
Christie: "Both parties have failed our country." Pushes benefits of compromise.
— Kailani K-M (@kailanikm) June 30, 2015
Christie jabs at "our bickering leaders in Washington DC who no longer listen to us."
— Ginger Gibson (@GingerGibson) June 30, 2015
Christie: "We must tell each other the truth about the problems we have"
— Zeke Miller (@ZekeJMiller) June 30, 2015
…and here comes the snark. “I am not running for President of the United States as a surrogate for being elected Prom King of America.” I’m going to send this to the comments—do you, readers of LI, think that that level of snark will help or hurt him? As a matter of messaging (and not of policy) I like it, but I’m wondering if our cross section of America is already too turned off by Christie on a policy level to allow snark, humor, and general bombast to resonate.
This is going really, really well for him. He’s Polished Chris Christie—and he looks like a contender. (Whether or not that resonates with the conservative primary voters he needs to win the nomination remains to be seen—I’m highly skeptical, but the rhetoric was good.) His emphasis on authenticity felt like a signal of things to come; he promises a campaign that focuses on truth as opposed to attacks, and I’m wondering how long that will last. (Five minutes? Ten minutes?)
Authenticity alert : Christie promise a campaign "without spin or focus groups " and to answer honestly whether it makes you cringe or not
— Dana Bash (@DanaBashCNN) June 30, 2015
I'm getting the sense that Christie is trying to say he will deliver straight talk.
— Jonah Goldberg (@JonahNRO) June 30, 2015
Christie says won’t focus group anything. No spin, no pandering, he says.
— Ryan Hutchins (@ryanchutchins) June 30, 2015
Of course, Christie will have a lot to deal with—from both the home crowd, and national groups already attacking the entire Republican field.
Not everyone at Livingston High School is a fan of Christie's 2016 announcement. Protesters outside pic.twitter.com/x4juBh1ezS
— Aliyah Frumin (@AliyahFrumin) June 30, 2015
Chris Christie is pretty proud of this, we guess. pic.twitter.com/SiUZTPDT7r
— The Democrats (@TheDemocrats) June 30, 2015
Chris Christie is leading the GOP's charge to undermine Social Security. pic.twitter.com/6YjVMi2Ffv
— American Bridge (@American_Bridge) June 30, 2015
That being said, in the short term, he’s probably thanking them for the eye-catching memes bolstering his anti-Democrat cred. (He can use all the help he can get.)DONATE
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