Deal with it
In politics, there’s no such thing as a tiny mistake. Even the silliest moments become “gaffes” at the behest of overeager journalists looking to “break” the Next Big Scandal©. There’s no avoiding it; what matters is how you deal with it.
Carly Fiorina knows how to deal with it.
When Fiorina took the plunge into the 2016 presidential pool, her team discovered that somewhere down the line, whoever was in charge of these things had neglected to buy CarlyFiorina.org. What’s worse, the person who had managed to secure the domain is currently using it to lambast Fiorina’s tenure at HP:
“Carly Fiorina failed to register this domain. So I’m using it to tell you how many people she laid off at Hewlett-Packard,” the page reads, followed by 30,000 sad-face emotions that it says represents one person that lost their job.
The Hill later reported that an employee at the Service Employees International Union, which regularly donates to the Democratic Party, created the website. He told The Hill that he made the site entirely on his own time with his own resources late last year and that it had nothing to do with his employer.
During her recent appearance on Late Night with Seth Meyers, Meyers brought it up—and was promptly taken to school.
“Do you know who owns SethMeyers.org?” she asked Meyers on Late Night.
“I do,” she answered. “I just bought it in the green room actually. So you better be really nice to me tonight.”
In return, Meyers joked, “I’m going to start laying people off so you have something to put on it.”
This is how you handle a situation the media desperately wants to turn into a “crisis.” Fiorina owned her actions at HP (and the layoffs), didn’t fight the “wow, someone should have bought that domain” narrative, and turned the tables with a classy-yet-sassy joke.
She may not be at the top of the deck yet, but her ability to pull this off without coming across as defensive and vulnerable makes me want to take a second look at what she has to offer.DONATE
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