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Hillary Clinton is Rebranding Again

Hillary Clinton is Rebranding Again

Good luck with that

Who is Hillary Clinton?

As it turns out, not even her consultants know. At least, not right now, which is why she’s added some of the best corporate branding wizards in the business to reimagine her persona in the image of someone fit for the Oval Office.

All of this is happening before any sort of formal announcement of her candidacy, which is probably smart considering the image many Americans have of her involves a Senate panel and an ensuing scandal painting her as a heartless government pawn.

So what will this revamped image look like? A “winning picture,” according to her consultants.

Fox News has the story:

But even with a rebrand, will Clinton be able to convince people who have watched her for years that she’s the change that we need right now? I don’t think so, and neither do some Democratic strategists. The problem with Hillary won’t necessarily lie in her image; it lies in finding something new for her to offer the American people:

“I don’t think people are looking for someone who’s being reinvented or rebranded,” said Steve Elmendorf, a top Democratic lobbyist who was a strategist for Clinton’s 2008 bid and other presidential campaigns. “This is somebody they know, whom they have confidence in, and the question is, can she lead us to a better place over the next four years? That’s her biggest challenge. What are the new ideas? . . . It can’t be yesterday’s program.”

[Strategist Peter] Sealey, who is credited with the successful “Always Coca-Cola” campaign in the 1990s, said that Clinton, like Coke, “has incredible top-of-mind awareness, and it’s a huge asset.”

“The issue is: What is her promise?” he said. “With Mercedes, it’s quality. With Volvo, it’s safety. With Coca-Cola, it’s refreshment. If you can get her promise down to one word, that’s the key.”

Republicans have plenty of words to associate with Clinton; how about Benghazi? We could also go with Whitewater or Travelgate for a more vintage feel. What difference does it make? would work if we need a slogan.

The fact that Clinton’s team is not only rebranding, but visibly rebranding, tells us a lot about how they see this playing out. They want you to know that she’s rebranding because they’re not afraid of admitting that this, like most other facets of the political zeitgeist, is a game. The point isn’t to draw attention to sharp new logos (yet) but to send a signal that there’s substance behind the flash. Just wait until you really meet her.

Republican frontrunners are working in the opposite direction. Candidates like Scott Walker and Jeb Bush are busy laying out their policy qualifications; our only likely frontrunner even coming close to toying with the type of strategy that follows creative branding is Rand Paul, who hired Austin-based digital warrior and former Ted Cruz consultant Vince Harris to handle his online presence—but even Paul is focusing on substance, and using his digital strategy to shine light on the high notes.

Where does that leave us? Right back in 2008, only this time we’re up against a candidate whose creative team will have decades of baggage, ugly soundbites, and policy failures to gloss over, as opposed to just years. Policy matters, but so does the package, and conservatives need to remember that as we track Clinton’s progress, and the progress of anyone brave enough to challenge her.

Clinton’s rebrand starts now—when can we expect ours to start?


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“What difference, at this point, does it make?”

I think as long she is wearing a blue dress and standing next to Bill, we’ll know we are in the best of hands.

Maybe Bill needs to be holding a cigar.

Is she really the best the Democrats have to offer?

If successful that consultant will have earned his/her money, for sure. I mean, how do you make a tired, old, corrupt, vile, lying, disgusting whore appear fit to be POTUS?

    MarkS in reply to Paul. | February 23, 2015 at 9:36 pm

    The same way you make an immature, petulant, corrupt, lying, faculty lounge pajama boy POTUS.

      NC Mountain Girl in reply to MarkS. | February 24, 2015 at 2:53 am

      Obama was unknown and took pains to present himself as a blank slate. Hillary has been in and out of the headlines on a regular basis for 23 years now.

      “Rebranding” works best with brands that have fallen so far off the radar screen that people forgot why they stopped buying it. Hillary has all the same faults she had in 2008 when she was soundly rejected by Democrat insiders plus she has added baggage since then with her failures in the only leadership posisiton she had held as an adult.

I’m going to buy some stock in L’Oreal tomorrow.

How about rebranding her as the Enabler in Chief.

For a time in the White House she was in charge of investigating and harassing the women who said they were abused by her husband. She knew the women were telling the truth. The same way she knew the truth when on the Today Show she blamed the Vast Right-Wing Conspiracy for the rumors about Monica Lewinsky.

Christopher Hitchens, who was a hard leftist on everything except the Iraq war, concluded that Bill Clinton was guilty of raping Juanita Broaddrick.

A chapter in Hitchens’ book NO ONE LEFT TO LIE TO is titled IS THERE A RAPIST IN THE OVAL OFFICE?

Hitchens concludes the chapter this way:

“What are the chances that three socially and personally respectable women, all three of them political supporters of Mr. Clinton and none of them known to each other, would confect or invent almost identical experience which they did not desire to make public. And how possible would it be for a network of anti-Clinton rumor-mongers to create, let alone ventilate, such a coincidence? The odds that any of these ladies is lying seem to me to approach zero; their reasons for reticence are all perfectly intelligible.”

After covering up for her husband, harassing the women he abused, Hillary is just as guilty as he is.

Not just an enabler, she’s more like a partner in Bill’s crimes.

    But watch them trot out the “Republican War on Women” meme anyway. I hope the Republicans run somebody with some balls who will crucify them/her for it.

    Uncle Samuel in reply to Hepcat. | February 24, 2015 at 5:44 am

    Hillary being an Islamist enabler is even more repugnant, treasonous and dangerous than being a despicable rapist enabler.

Hillary Clinton, Secretary of State, stands on an airport tarmac with the grieving family members of those killed in the Benghazi attack, their caskets on gurneys for transfer into funeral home vehicles, and at this supreme moment of human pain and suffering, Hillary Cinton thinks only of herself and flat out lies to every one of them. It’s all on video record, ready to go.

The only question is whether it will be a primary opponent or the GOP nominee who uses it in campaign ads to retire this hoary old DC lizard.

    [quote]The only question is whether it will be a primary opponent or the GOP nominee who uses it in campaign ads to retire this hoary old DC lizard.[/quote]

    Will the ‘Icans field a nominee willing to take the fight to his/her opponent? McLame chose not to do so in 2008. In 2012 Mittens attacked with ease those vying for the nomination he eventually won, but he also chose not to take on his ‘Rat opponent in any meaningful way. Being neutered seems to be a prerequisite to win the ‘Ican nomination. ‘Rats never have a problem donning fight gloves.

“Policy matters, but so does the package, and conservatives need to remember that as we track Clinton’s progress, and the progress of anyone brave enough to challenge her.

Clinton’s rebrand starts now—when can we expect ours to start?”

“Ours”? You are no conservative. You’re a RINO-style Republican at best, trying to sow false seeds that conservatives need to ‘rebrand’, and require you to point it out. This is laughable.

Same corrupt, incompetent old crow, in an even older package.

What she really needs is to hire the Vice President of Marketing away from Preparation-H.

Doug Wright Old Grouchy | February 23, 2015 at 11:59 pm

Yep, same old, same old!

So, she’s the anointed one this time? Might be pretty tough to beat her, eh? 😉

She’ll go on a diet and get plastic surgery. That’ll be her rebrand. Otherwise same old same old.

Reworking Hillary is not “rebranding” Hillary. It is “recycling” Hillary. Put a sticker on her and put her out by the street for media pickup. This terminology will, at the very least, get the greenie’s attention.

And, her consultants must have her say something truly out of this world, something that deflects away from her “the YouTube did it” political record, something just like that haughty-boy AlGore’s claim to ‘fame’: “Hillary invented social media.”

“With Mercedes, it’s quality. With Volvo, it’s safety. With Coca-Cola, it’s refreshment.”

With Hillary, it’s gross incompetence.

With Hillary, it be like

“The 2016 Yugo! Now with Air Conditioning!”

Sammy Finkelman | February 24, 2015 at 9:30 am

How about

The New Hillary!

And she needs a theme song, too.

It’s the ’68 Nixon Two ’16 Clinton…

I heard that Lizzie Warren is going to try rebranding, too.

With all the snow in Massachusetts this winter, she’s now claiming to be an eskimo.

Hillary and re-branding, down south we call this polishing a turd, in the end, it still stinks.

Change her name to Hellary Clinkin.

I hear of old Shrillary Shroo,
And think her disgusting, don’t you?
She makes sleaze, lies, and cries,
She speaks in alibis,
Elect her, and we all are scr—ed.

(Stole this from FB)
Just a quick refresher course ‘lest we forget’ what has happened to many “friends” of the Clintons.
1- James McDougal – Clintons convicted Whitewater partner died of an apparent heart attack, while in solitary confinement. He was a key witness in Ken Starr’s investigation.
2 – Mary Mahoney – A former White House intern was murdered July 1997 at a Starbucks Coffee Shop in Georgetown .. The murder happened just after she was to go public with her story of sexual harassment in the White House.
3 – Vince Foster – Former White House councilor, and colleague of Hillary Clinton at Little Rock’s Rose Law firm. Died of a gunshot wound to the head, ruled a suicide.
4 – Ron Brown – Secretary of Commerce and former DNC Chairman. Reported to have died by impact in a plane crash. A pathologist close to the investigation reported that there was a hole in the top of Brown’s skull resembling a gunshot wound. At the time of his death Brown was being investigated, and spoke publicly of his willingness to cut a deal with prosecutors. The rest of the people on the plane also died. A few days later the air Traffic controller commited suicide.
5 – C. Victor Raiser, II – Raiser, a major player in the Clinton fund raising organization died in a private plane crash in July 1992.
6 – Paul Tulley – Democratic National Committee Political Director found dead in a hotel room in Little Rock , September 1992. Described by Clinton as a “dear friend and trusted advisor”.
7 – Ed Willey – Clinton fundraiser, found dead November 1993 deep in the woods in VA of a gunshot wound to the head. Ruled a suicide. Ed Willey died on the same day his wife Kathleen Willey claimed Bill Clinton groped her in the oval office in the White House. Ed Willey was involved in several Clinton fund raising events.
8 – Jerry Parks – Head of Clinton’s gubernatorial security team in Little Rock .. Gunned down in his car at a deserted intersection outside Little Rock Park’s son said his father was building a dossier on Clinton He allegedly threatened to reveal this information. After he died the files were mysteriously removed from his house.
9 – James Bunch – Died from a gunshot suicide. It was reported that he had a “Black Book” of people which contained names of influential people who visited prostitutes in Texas and Arkansas
10 – James Wilson – Was found dead in May 1993 from an apparent hanging suicide. He was reported to have ties to Whitewater..
11 – Kathy Ferguson – Ex-wife of Arkansas Trooper Danny Ferguson, was found dead in May 1994, in her living room with a gunshot to her head. It was ruled a suicide even though there were several packed suitcases, as if she were going somewhere. Danny Ferguson was a co-defendant along with Bill Clinton in the Paula Jones lawsuit Kathy Ferguson was a possible corroborating witness for Paula Jones.
12 – Bill Shelton – Arkansas State Trooper and fiancee of Kathy Ferguson. Critical of the suicide ruling of his fiancee, he was found dead in June, 1994 of a gunshot wound also ruled a suicide at the grave site of his fiancee.
13 – Gandy Baugh – Attorney for Clinton’s friend Dan Lassater, died by jumping out a window of a tall building January, 1994. His client was a convicted drug distributor.
14 – Florence Martin – Accountant & sub-contractor for the CIA, was related to the Barry Seal, Mena, Arkansas, airport drug smuggling case. He died of three gunshot wounds.
15 – Suzanne Coleman – Reportedly had an affair with Clinton when he was Arkansas Attorney General. Died of a gunshot wound to the back of the head, ruled a suicide. Was pregnant at the time of her death.
16 – Paula Grober – Clinton’s speech interpreter for the deaf from 1978 until her death December 9, 1992. She died in a one car accident.
17 – Danny Casolaro – Investigative reporter. Investigating MenaAirport and Arkansas Development Finance Authority. He slit his wrists, apparently, in the middle of his investigation.
18 – Paul Wilcher – Attorney investigating corruption at MenaAirport with Casolaro and the 1980 “October Surprise” was found dead on a toilet June 22, 1993, in his WashingtonDC apartment. Had delivered a report to Janet Reno 3 weeks before his death.
19 – Jon Parnell Walker – Whitewater investigator for Resolution Trust Corp. Jumped to his death from his Arlington , Virginia apartment balcony August 15, 1993. He was investigating the Morgan Guaranty scandal.
20 – Barbara Wise – Commerce Department staffer. Worked closely with Ron Brown and John Huang. Cause of death unknown. Died November 29, 1996. Her bruised, nude body was found locked in her office at the Department of Commerce.
21 – Charles Meissner – Assistant Secretary of Commerce who gave John Huang special security clearance, died shortly thereafter in a small plane crash.
22 – Dr. Stanley Heard – Chairman of the National Chiropractic Health Care Advisory Committee died with his attorney Steve Dickson in a small plane crash. Dr. Heard, in addition to serving on Clinton ‘s advisory council personally treated Clinton’s mother, stepfather and brother.
23 – Barry Seal – Drug running TWA pilot out of Mena Arkansas, death was no accident.
24 – Johnny Lawhorn, Jr. – Mechanic, found a check made out to Bill Clinton in the trunk of a car left at his repair shop. He was found dead after his car had hit a utility pole.
25 – Stanley Huggins – Investigated Madison Guaranty. His death was a purported suicide and his report was never released.
26 – Hershell Friday – Attorney and Clinton fundraiser died March 1, 1994, when his plane exploded.
27 – Kevin Ives & Don Henry – Known as “The boys on the track” case. Reports say the boys may have stumbled upon the Mena Arkansas airport drug operation. A controversial case, the initial report of death said, due to falling asleep on railroad tracks. Later reports claim the 2 boys had been slain before being placed on the tracks. Many linked to the case died before their testimony could come before a Grand Jury.

28 – Keith Coney – Died when his motorcycle slammed into the back of a truck, 7/88.
29 – Keith McMaskle – Died, stabbed 113 times, Nov, 1988
30 – Gregory Collins – Died from a gunshot wound January 1989.
31 – Jeff Rhodes – He was shot, mutilated and found burned in a trash dump in April 1989.
32 – James Milan – Found decapitated. However, the Coroner ruled his death was due to natural causes”.
33 – Jordan Kettleson – Was found shot to death in the front seat of his pickup truck in June 1990.
34 – Richard Winters – A suspect in the Ives/Henry deaths. He was killed in a set-up robbery July 1989.

35 – Major William S. Barkley, Jr.
36 – Captain Scott J . Reynolds
37 – Sgt. Brian Hanley
38 – Sgt. Tim Sabel
39 – Major General William Robertson
40 – Col. William Densberger
41 – Col. Robert Kelly
42 – Spec. Gary Rhodes
43 – Steve Willis
44 – Robert Williams
45 – Conway LeBleu
46 – Todd McKeehan

Quite an impressive list!
The public must become aware of what happens to friends of the Clintons!