Rock the Vote released a new ad today with a song by Lil Jon featuring Lena Dunham, Whoopi Goldberg, Natasha Lyonne, Fred Armisen, E.J. Johnson, Darren Criss, Sophia Bush, Ireland Baldwin, Devendra Banhart, Ioanna Gika, and Gabriel Valenciano.
Geared towards young people, Rock the Vote has long been successful at utilizing pop culture to engage younger demographics in the political process. Started in 1990 by a Virgin Record exec, Rock the Vote is supposed to be a non-profit, partisan organization. Whether or not you agree with their politics (which tend leftward), they’re good at making voting and even politics look rad.
Check out their latest ad:
Oh, you can laugh at it and think it’s stupid, but do so at your own political peril. The Rock the Vote folks don’t care what you think, they care about what young Lena Dunham fans think:
“Turn Out for What” is a spin on DJ Snake and Lil Jon’s “Turn Down for What.”
Contrast “Turn Out for What” with those awful “Republicans are People Too” videos and it’s no wonder the right struggles to court the youth vote.
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