Healthcare.gov PR solution: Blame technological arsonists, computer code terrorists and suicide programmers
who collectively have done more damage to Obamacare the brand than Republicans in Congress could have dreamed.
The problems, according to the NY Times, are deep, deeeep, deeeeeeep, Contractors See Weeks of Work on Health Site:
Federal contractors have identified most of the main problems crippling President Obama’s online health insurance marketplace, but the administration has been slow to issue orders for fixing those flaws, and some contractors worry that the system may be weeks away from operating smoothly, people close to the project say….
Some specialists working on the project said the online system required such extensive repairs that it might not operate smoothly until after the Dec. 15 deadline for people to sign up for coverage starting in January, although that view is not universally shared.
In interviews, experts said the technological problems of the site went far beyond the roadblocks to creating accounts that continue to prevent legions of users from even registering. Indeed, several said, the login problems, though vexing to consumers, may be the easiest to solve. One specialist said that as many as five million lines of software code may need to be rewritten before the Web site runs properly.
You know what we need according to Michael Scherer of Time? For Obama to get Mad:
As a President who continues to pin his policy prescription around a bigger government hand in economic development, Obama does not have the option of simply allowing his website to muddle along. His legacy will not hold up if his signature accomplishment fails to attract the uninsured. This is why he needs to stop apologizing for the failure, make some changes and show that he can get the job done. Look for him to start today, just before noon.
I have a better PR strategy:
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