Prof. Glenn Reynolds of Instapundit, writing in The NY Post, suggests that Republican billionaires and money people use some of their dollars to buy up women’s magazines and websites, keep almost everything the same, except get rid of the anti-Republican content:
Mitt Romney and the GOP lost, but it wasn’t for lack of money. They spent a lot; they just didn’t get enough bang for the buck.
Billionaire Sheldon Adelson alone donated $150 million. But Romney lost anyway, especially among unmarried women….
My suggestion: Buy some women’s magazines. No, really. Or at least some women’s Web sites.
One of the groups with whom Romney did worst was female “low-information voters.” Those are women who don’t really follow politics, and vote based on a vague sense of who’s mean and who’s nice, who’s cool and who’s uncool.
Since, by definition, they don’t pay much attention to political news, they get this sense from what they do read. And for many, that’s traditional women’s magazines — Redbook, Cosmopolitan, Glamour, the Ladies Home Journal, etc. — and the newer women’s sites like YourTango, The Frisky, Yahoo! Shine, and the like.
The thing is, those magazines and Web sites see themselves, pretty consciously, as a propaganda arm of the Democratic Party. So while nine out of 10 articles may be the usual stuff on sex, diet and shopping, the 10th will always be either soft p.r. for the Democrats or soft — or sometimes not-so-soft — hits on Republicans.
For $150 million, you could buy or start a lot of women’s Web sites. And I’d hardly change a thing in the formula. The nine articles on sex, shopping and exercise could stay the same. The 10th would just be the reverse of what’s there now.
Let me add a corollary suggestion: Reduce the size of the mob. Buy up name brands like Newsweek which are used as cover for anti-Republican messaging but not worth running, and shut them down.
It may go against your instincts to knowingly throw money away, but didn’t you just unknowingly do that in 2012 anyway?
Don’t wait for 2014 or 2016. Think strategically not reactively.
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