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Stop it at 20 seconds

Stop it at 20 seconds

This is the first ad as part of Crossroads GPS $25 million ad buy.

The first 20 seconds are powerful.  Listening to Obama make excuses is powerful mockery, the most effective kind because it’s his own lame words.  The last 10 seconds were not nearly as effective as listening to Obama make a fool of himself.

I’d stop it at 20 seconds, or spend the last 10 seconds with more of the same.

Let his own words be his downfall.


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Quite the orator isn’t he?

Wow. It sucks when you have a track record of words, speeches, and records that can’t be hidden or submerged by your protectant MFM? I expet him to get more thin-skinned and petulant when his own words are thrown back at him. *popcorn popping. Enjoy*

Henry Hawkins | July 6, 2012 at 10:09 pm

Agreed. Keep the first twenty seconds, add eight more seconds of quotes, then close with two quiet seconds of some full screen Vote Romney graphic.

    Estragon in reply to Henry Hawkins. | July 6, 2012 at 10:39 pm

    It’s an independent ad, so current law doesn’t allow them to mention Romney or directly advocate Obama’s defeat.

      Henry Hawkins in reply to Estragon. | July 7, 2012 at 12:27 am

      Ah, so it is. Thanks. Well, same idea… some powerful graphic at the end to punch home the point.

At least he lucked out on Guam not tipping over.

Kinda reminds me of a guy recently the news who was complaining that a firework blew off parts of his fingers.

You just can’t trust those fireworks!
-yep, made in China

Yeah knucklehead, they invented em.

9thDistrictNeighbor | July 6, 2012 at 10:18 pm


I’m sorry, but this is weak and wishy-washy. Need to channel the inner Newt and hammer Barry with his own words.

People are hurting…a friend today wouldn’t accept ten bucks to help her take her daughter swimming. She put it on a credit card and used the ten bucks as a deposit for a locker. We had two-dollar-off coupons, and she described them in terms of the price of bread–“six dollars, that’s six loaves of bread”. Later, she asked if voting for someone other than Obama would make any difference.

We need a sledgehammer, not subtlety.

    The federal government Monday declared Michigan a disaster area because of damage to fruit crops from erratic spring weather…
    The entire state.

    In NY, Maple Syrup production is down 36 percent because of the warm spring, but Schumer, D-N.Y. believes US Taxpayers should be paying $20 million just to promote tapping more of NY’s Maple tree’s as economic stimuless.

There’s a lot more than this out there if the clips were searched back three years. Obama does almost nothing BUT parcel out blame to others and avoid responsibility for his failed policies.

A series of those clips in 24-second bytes could make the point rather well.

My opionion. Karl Rove ads often just dont quite make it. l often find myself annoyed at the end by them over some misfire. But then who am l to question “The Architect.”

    davod in reply to secondwind. | July 7, 2012 at 6:19 am

    I Agree. I really hate the advertisements where they have Obama talking then turn the words back on Obama with words appearing on the screen.

Doug Wright | July 6, 2012 at 11:44 pm

Yep, Obama has many more such wordy moments, which should be used to attack his lousy record. Those words include the time during the ’08 campaign when he couldn’t handle points not on his TOTUS; OK before it became TOTUS. There’s much to use against Obama, his own words, his own promises, his own attacks against “W’s” record, all of it fair game to use against himself. The only thing that must not be used is anything that rebounds to Obama’s credit, which is nothing AFAICD.

Forward to GOP victory! 🙂

    Doug Wright in reply to Doug Wright. | July 6, 2012 at 11:57 pm

    Romney is a RINO yet he’s our presumptive nominee so let’s deal with it. Romney must be supported with strong Conservative concepts and we need to insist he promote only strong Conservative concepts. We need to make sure that the GOP controls both the House of Representatives and the Senate. Repealing Obamacare will be facilitated by the fact that the Democrats railroaded the PPACA thru as a budget reconciliation bill; so be it; we must take the same route to repeal it; tell Harry Reid to stuff it when he tries to filibuster the repeal.

    We don’t necessarily have the candidate that some of us wanted so we must deal with the one we’ve got and provide him with the stiffening needed to bolster his political spine. Romney is a good man and we need him to be a good strong candidate too!


Left Coast Red | July 7, 2012 at 12:21 am

Personally, I’d make better use of the 20 seconds: not only shackling debt, but unnecessary economy-choking regulation, a social vision that shackles religious freedom, attacks on the 1st and 2nd amendment. I mean, geez, why squander 20 seconds?

TrooperJohnSmith | July 7, 2012 at 12:35 am

Alas…. [sighs deep and long] If we only still had a Free Press that would do its Constitutionally-Protected duty and “watch” this administration. Mr. 0bama would be lucky to get elected dog catcher.

Love you, professor, but you don’t know the ad business.
And I liked the “stop spending” message after the first 20 seconds. The first 20 seconds was “whatever” to me.
The voiceover sucked, but I’m an ad chick, so I’m picky.

Some of my favorite Obama nonsense was 1.) doling out a “stimulus” that slammed us up against the debt ceiling and 2.) harping about how dangerous it was to be slammed up against the debt ceiling.

DavidJackSmith | July 7, 2012 at 6:13 am

Sorry, but those whining that this ad should have another 10 secs of quotes and then just uh — END with some GRAPHIC … are simply wrong.

These ads are NOT aimed at people who already know the depth of Obama’s mendacity and the buck stops somewhere else. Like all the readers of this blog. You do understand that, right?

Every story needs a beginning, a middle and an end. In ads, that end is a call to action. As in… well we just showed you the problem in its own words, allow us to explain the solution.

The ad doesn’t use his favorite excuse: “It’s Bush’s fault.”

I’m not crazy about the tag line to “tell Obama to cut the debt…” Are you kidding? At this point it’s not about “telling” Obama anything (he not only was never listening but he was contemptuously ignoring), it’s about decisive electoral action.

Midwest Rhino | July 7, 2012 at 8:40 am

she says Obama never blames the outrageous spending and skyrocketing debt, but that is not true. He did call Bush irresponsible and unpatriotic for his spending and debt, running up the children’s credit card, AND Obama promised to cut it, (in half? I can’t find what he promised.)

So for the last 10 seconds, chart Bush spending with Obama’s words (audio) describing it and the words “irresponsible and unpatriotic” under it in quotes.

Then continue the chart with Obama’s promised spending and debt in one color, and his reality in another … extended with planned trillion dollar deficits for the next decade. Then repeat Obama’s words, that’s irresponsible, that’s unpatriotic.