The Frontier Lab’s Switching Behavior study, which identified four core events that preceded disaffiliation from the Republican label, has been picked up by everyone from Sarah Palin and Sean Hannity to Vicki McKenna

Yesterday morning, I joined Philadelphia’s Rich Zeoli show to discuss the study’s findings — and the implications for an ever-entrenched Republican establishment.

Listen here: Anne Sorock on Rich Zeoli radio show

Read more about the study on The Frontier Lab’s website, or take the Facebook poll to vote on the event that most closely mirrors your own experience with the label, “Republican.”