Sydney Sweeney: The Face that Launched the Great Jeans War of 2025
Physical fitness is featured in the new Lucky Brand and Gap denim commercials.
Fashion battles don’t always happen on the runways of Paris or Milan. Sometimes, they ignite on TikTok feeds, billboards, and X.com. This summer, denim lovers everywhere are witnessing a full-blown showdown: The Great Jeans War of 2025.
It all started with American Eagle’s blockbuster denim campaign featuring actress Sydney Sweeney. The edgy yet playful ads struck a perfect balance: a nostalgic nod to 1980s fashion sensibilities, combined with some fun wordplay, and a direct hit on woke marketing ideals. The campaign took over timelines worldwide and, more importantly, featured a healthy and fit model unafraid to be… healthy, fit, and happy with feminine curves.
American Eagle (@AEO) stock has risen 16% to date since the @sydney_sweeny ad campaign. Expect a continued trend.
The leftist will have to sit and seeeeth 😆 Effective advertising is making a comeback. #AmericanEagle #Lgbtq #Jeans #Genes #SydneySweeney pic.twitter.com/kWaos2rI7D
— American Noticer (@LogicUniversity) July 28, 2025
But of course, in this country, the competition doesn’t stay on the sidelines. So a couple of other companies have launched some fresh new campaigns.
Lucky Brand, long known for its laid-back SoCal heritage, wasted no time. Lucky rolled out a campaign that matched American Eagle’s production value and effectively utilized an attractive model. However, instead of the 1980s, it opted for a 2000s sensibility.
TikTok icon Addison Rae launched a topless campaign for her new Lucky Brand jeans collaboration. The reveal comes as the online world debates Sydney Sweeney’s controversial American Eagle ad, leading to immediate comparisons.
Addison Rae released her Lucky Brand collaboration on Thursday, August 21, in a Y2K-esque campaign filmed at Los Angeles’ historic Million Dollar Theatre. In one photo, she goes topless, accessorized with pearls, while another shows her playfully tugging at her low-rise jeans. A third image shows her sprawled over theater seats, highlighting the figure-hugging flared denim she helped design.
The Addison Ultra Low Rise Flare reinterprets a Lucky Brand silhouette from the early 2000s. Rae added unique touches, including a collectible back patch, branded hang tag, and the signature “Lucky You” fly label. The jeans come in two washes: dark “Hidden” and light “Bare,” both inspired by the brand’s Y2K archive.
Addison x Lucky Brand pic.twitter.com/dtpMgdK6Gs
— Addison Rae Updates (@AddisonUpdatez) August 20, 2025
Gap then followed with a campaign that winked at its classic ‘90s roots while speaking to a new generation. Clean, crisp backdrops, and choreography that couldn’t decide if it were Bollywood or hip-hop.
It features the global pop girl group Katseye dancing fully clad in denim to “Milkshake” by Kelis. The campaign aimed for a “bold, expressive, and inclusive point of view,” Gap brand CEO Mark Breitbard said in a press release.
Gap didn’t directly throw shade at American Eagle or Sweeney in the ad, but users on social media started comparing the two campaigns as the Gap ad grew viral.
GAP just dropped their denim campaign to rival American Eagle’s Sidney Sweeney campaign of “Good Jeans”…
“Better in Denim:
This is Denim as you define it.
Your Individuality. Your Self Expression. Your Style. Powerful on your own. Even better together”Last line a slight? pic.twitter.com/OcKEBXn1ee
— Heatherheather007 (@LibertyValkyrie) August 21, 2025
Demerits given for the ham-handed and inane “inclusive reference”. However, kudos for using physically fit and attractive men and women.
I have been an opponent of the “body positivity” nonsense since Day One. It is vital to provide people with reasons to make healthy lifestyle choices. Using exercise and a balanced diet allows people to have the stamina to handle long workdays, social commitments, and life’s challenges. People who exercise consistently often report higher energy levels and less fatigue.
Being physically fit lowers the risk of many chronic conditions (e.g., heart disease, diabetes, obesity). And, in turn, it makes you more resilient to infectious diseases (such as COVID). Even moderate levels of physical activity and healthy lifestyle habits can help extend life expectancy and improve overall quality of life.
Finally, embracing a healthy lifestyle is a form of self-care. It signals to yourself that you value your well-being, and that can strengthen your confidence in all areas of life. Therefore, you are less inclined to follow the lunatic leftists when they push for actions that are ugly, harmful, and debasing.
Meanwhile, to inspire more Americans to exercise and eat right, the Trump Team has begun the “Pete and Bobby Challenge”.
RFK Jr. teamed up with Pete Hegseth and a group of Marines to kick off his new fitness tour, urging Americans to get back in shape.
“We had our big Pete and Bobby challenge today.”
“50 pull-ups, 100 push-ups and you try to get under five minutes.”
“This is the beginning of our… pic.twitter.com/Ke2BniV3ZS
— End Tribalism in Politics (@EndTribalism) August 18, 2025
One last thing: Let’s give a shout-out to the models of the 1980s that helped inspire the latest round of fashion wars.
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Comments
Way off topic: Jerry Nadler is retiring.
That’s not way off topic, that’s way off the planet. How dare you bring up Congressman Poopy Pants when we are celebrating Sydney Sweeny. How Dare You, Sir?
How dare I? Easy. My impish and impulsive urge to be up to no good and all of that sort of thing.
You, Sir are a cad!
Maybe Nadler will make a jeans commercials in retirement—put on his denims and let’r rip.
I tried to write a pun about denim, but it just didn’t seam to fit.
Nadler? Nobody makes a good kevlar jeans.
Why oh why did you soil this thread with his name…
Shame on you….
With JFK’s nephew involved, might this be a revival of JFK‘s 50 mile hike campaign?
Remember JFK’s President’s Council on Physical Fitness?
Pepperidge Farm remembers.
I remember asking my dad where we would end up if we took one of the president’s 50-mile hikes. He thought for a minute, and then said, “One side of Rhode Island to the other.” I was pretty intimidated.
These ads are losers. Women, who make just about all clothing related decisions in any household, react negatively to sexualized ads. Who wants to see their daughter (or son) tarted up, butt hanging out, and so on?
Bud Lite found out — negative emotions lead to a reluctance to purchase the advertised products. American Eagle is next.
Yes, it’s just like Bud Lite and that weird tranny campaign. Are you day drinking again?
He’s just channeling the gone but unlamented JR.
Single upvote and all.
Yeah, gotcha, sockpuppet.
You haven’t even seen the ads have you sweetie 😂😂😂
Every crowd has a Susie Scold.
“Women, who make just about all clothing related decisions in any household, react negatively to sexualized ads.”
Factually incorrect as it relates to American Eagle, since both their sales and stock prices are booming. Clearly the people buying jeans did NOT feel negatively about the ads.
It’s a sad fact that envious women (mostly the ugly and fat) hate slim and good looking women. Normal women, on the other hand, respond to ads like these by imagining themselves in those jeans, and then they click the “buy” button, which is exactly what happened.
And I would disagree that these are “sexualized” ads; they are certainly sexy but don’t approach the fukkmee sort of advertising which is appealing to MEN.
Your post reflects your own view which is certainly shared by a lot of green-haired nose-ring wearing lesbians and other feminists.
In effect you are helping power American Eagle sales, for the contingent of buyers who appreciate the finger in your face aspect of their jeans purchase.
“These ads are losers.” Neither jeans purchasers nor the stock market agree.
“Women, who make just about all clothing related decisions in any household, react negatively to sexualized ads.” Nice generalization you got there. Sure would be a shame if anything happened to it.
“Who wants to see their daughter (or son) tarted up, butt hanging out, and so on?” Other families’ daughters (or sons).
“Bud Lite found out — negative emotions lead to a reluctance to purchase the advertised products.” Go ahead, point out the negative emotions here. I’ll wait.
“American Eagle is next.” No, they aren’t.
You know, you’re right. Let’s just go back to the 2023 ads where the fat black women twerk on top of the burning cop cars.
Add waving a Hamas flag and she’ll be updated for 2025
American Eagle saw sales and stock prices go up as a direct result of the add.
I am guessing you hate displays of sexual beauty in public.
My advice
You will get it, it is either going to be disgusting like going back to Lizzo promotion or it will be beautiful like with Sydney Sweeney.
There is a long history of humanity and what humans want to see in public is female beauty.
Sydney wasn’t naked, and frankly most girls want to look sexy at least some of the time, some of the time they want to look modest etc.
The censorious anti-human nature of the early 20th century weakened the right in culture allowed leftist dominance.
How did that work out for us? Was the great era of revived puritanism great?
If Sydney Sweeney starts twerking and calling herself a whore and declaring she will give herself to anyone who will be the sugar daddy yes go ahead criticize.
If she is showcasing how you can look beautiful in jeans?
Grow up. Do it now. The woke era that we want to end permanently could easily come back if we decide we need to make burqas great again.
If you open your eyes, you will see many women walking ordinary sidewalks wearing very revealing/suggestive clothing. Cropped tops, tight leggings, etc.
Clearly, they are enjoying their sex appeal and they are making efforts to display it for all to see.
These ads are meant to reach these women and/or those they believe would appreciate their sex appeal.
Further, I will remind you of the old saying and advertising axiom that came about for a reason:
SEX SELLS.
Sydney Sweeney has a face? JK She’s super cute, what Prince wrote in a lyric ‘sexy cute’ though she does have substantial assets. The thing is a high metabolism only goes so far and it takes hard work in the gym, outdoor activities, discipline in food choices and self control in eating habits to maintain a healthy weight much less model like proportions/shape. As Leslie very correctly points out maintaining a healthy weight goes a very long way towards improved health. Keep trim and incidence of all sorts of maladies drop. Obesity leads to diabetes, orthopedic injuries, heart problems all sorts of things that could be mitigated with a commitment to exercise and healthier food choices. The rejection of the ‘fat is beautiful, healthy at any weight’ nonsense by wokiesta activists simultaneously trying to shame folks who work out as ‘Nazis’ can’t come soon enough.
The girl in the ad looks plastered at the end, not sexy.
All the ads seem to be targeted to women.
Don’t guys wear jeans? ////
Yes though not quite as well.
I was so tired of obese women being g held up as examples of beauty
Just sick
And maybe it will stop all these fat women who run around in extremely tight clothes with their fat belly’s a hanging out and their ginormous Breasts spilling out into the atmosphere
It’s ugly and visually abusive to my eyes
And I love President Trump, but RFK jr giving props out for him to encourage this fitness campaign….
Come on man….
It is without doubt a first step in the right direction to finally have beauty return to advertising.
Society will have females in public the question is Lizzo or Sydney.
I’m guessing right now there are a whole lot of young males staring at these jean clad girls in total confusion.
Although I’ve heard of Sydney Sweeny, hard not too at this point, that was the first ad of hers I have watched. That fat broad with the bullring thinks it’s somehow fascist shows that the left not only has no sense of humor, they also are jealous of good looking women and have no idea what fascism is.
Rope. Carabiner. Cow. Offstage. Some assembly required.
Although it didn’t hurt her any, it wasn’t her face that launched the jeans war.
That was my first thought when I read the headline too!
No Helen of Troy here, with “the face that launched a thousand ships”, just a fortune in free publicity around a great ad.
the ad forced white americans to stop cowering and it threatened the established norm that blcks are superior in dna…again..that being allowed to being said but no one else may differ
its still a black matriarchy in charge of america but the incursion ,,albeit for a moment,,was sweettttt
sydney sweeney sweet
That thing in the first X was horrendous. It should be housed in a zoo and no small children should ever be allowed to view it.
Which is probably why X keeps limiting me or giving me time outs, I’m not real good at limiting my distaste for the ugly things pretending anyone would even touch them. They make me shudder.
Even the stupidest AI could have written that “feminist’s” speech. Absolutely predictable, totally formulaic, completely fatigued out. Wah wah. Fascists. Nazis. Racists. Hate. Why do I sleep alone.
The ad isn’t showing Sydney at her best, she is a very good looking woman
Face is average. Fairly Nice figure. Though I am sure she is so much more as a person
Well, say what you will but I thought the whole “I’m up here” line was funny.