MS NOW, formerly known as MSNBC, is backing off the charade of presenting ‘straight news’ and is doubling down on the anti-Trump programming that brings them eyeballs and ratings.
Morning Joe is being cut by an hour, and other supposed ‘news’ shows are being ditched to make room for what they are hoping will increase their market share.
NewsBusters reported on the cuts:
Rating MS DOWN? MS NOW Shakes Up Network Line Up, Anchors OutAfter being cast out into the wilderness by NBCUniversal last year, things didn’t appear to be going well for the rebranded “MS NOW.” On Wednesday, a shakeup was announced that saw daytime completely reshaped with two anchors losing their seats with at least one already announcing that she had quit, Morning Joe experiencing some shrinkage, while a new face would appear during the 11th Hour, among other shifts.Going down the line up, first, Morning Joe will be losing an hour. After spending some time at an inflated four hours of Joe Scarborough and Mika Brzezinski shrieking at the camera, the purported preferred morning show for Washington D.C. insiders would be returning to just three hours.Anchor Stephanie Ruhle will be leaving The 11th Hour and taking over that lost hour from Morning Joe, as well as the following one. Meaning her time slot would be 9 a.m. to 11 a.m.One of the more noteworthy line items in the shakeup was Ana Cabrera losing her position as an anchor of the 11a a.m. slot, and her announcement that she would be leaving the company.
FOX News provides a little more inside baseball, noting that the people who watch MSNOW are not going there for news. They’re watching for their two-minute hate of Trump:
MS NOW leans into its liberal identity by rolling back on straight news programs, insiders sayOne network insider told Fox News Digital that MS NOW is veering away from the “Andy Lack nonsense” of the editorial programming separations between daytime and primetime, referring to the network’s former chairman during its MSNBC days from 2015-2020.”Both internally and to the viewer, the distinctions are less clear than they used to be, including the distinctions between perspective and news,” the MS NOW staffer said. “The sort of the general weakening of CNN has caused MS NOW to lean more into what it is and what its viewers like.”The insider pointed to the success of “Deadline: White House” hosted by Nicolle Wallace, highlighting how her 4 p.m. show earns viewership that rivals the network’s primetime programming.”What we’re finding is you can achieve that in different parts of the day if you don’t pretend to be CNN for half your lineup,” the MS NOW staffer said. “So, I think what you’re going to be seeing is changes to shows that just seem like news, right?”The Ana Cabrera, Chris Jansing thing — those are disappearing. I think you’re gonna see that throughout the lineup. Everything’s going to feel a little more MS NOW all the way through.
This is actually not a dumb strategy for the far left network. If you look at the numbers shown below, you can see that while FOX News still dominates cable news ratings, there are about a half dozen MSNOW shows creeping up the list.
CNN should probably just hang it up at this point. It’s amazing that the 12 AM rebroadcast of The Five on FOX News beats all of their primetime programming.
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