Feds Investigating Nike for Allegedly Discriminating Against White Employees
America First Legal (AFL) filed a civil rights complaint against Nike with the EEOC in 2024.
The U.S. Equal Employment Opportunity Commission (EEOC) has launched an investigation into Nike’s hiring practices due to allegations of discrimination against white employees.
America First Legal (AFL) filed a civil rights complaint against Nike with the EEOC in 2024.
“The Company’s ‘2025 Targets Summary’ reveals that Nike appears to use numerical quotas for hiring, training, and promotion,” according to AFL. “For example, by 2025 Nike aims to have ‘50% of women in global corporate workforce and 45% in leadership positions.'”
AFL noted that Nike CEO John Donahoe pushed a similar goal in 2021, aiming “to have 30% ‘representation of racial and ethnic minorities at the director level and above in Nike’s U.S. workforce.’”
The EEOC filed a subpoena enforcement action against Nike in the U.S. District Court for the Eastern District of Missouri to compel the company to produce any information regarding the allegations.
Nike received a regular subpoena but did not respond, prompting the EEOC to take the next step.
“When there are compelling indications, including corporate admissions in extensive public materials, that an employer’s Diversity, Equity, and Inclusion-related programs may violate federal prohibitions against race discrimination or other forms of unlawful discrimination, the EEOC will take all necessary steps—including subpoena enforcement actions—to ensure the opportunity to fully and comprehensively investigate,” said EEOC Chair Andrea Lucas.
The EEOC requested documents and information going back to 2018:
Information sought included criteria used in selecting employees for layoffs; information related to the company’s tracking and use of worker race and ethnicity data, including as a factor in setting executive compensation; and information about 16 programs which allegedly provided race-restricted mentoring, leadership, or career development opportunities. When the company failed to produce all the information sought by the subpoena, the agency filed an enforcement action in federal court.
“Title VII’s prohibition of race-based employment discrimination is colorblind and requires the EEOC to protect employees of all races from unlawful employment practices,” added Lucas. “Thanks to President Trump’s commitment to enforcing our nation’s civil rights laws, the EEOC has renewed its focus on evenhanded enforcement of Title VII.”
A Nike spokesperson described the subpoena enforcement as a “surprising and unusual escalation” to Axios.
“We have had extensive, good-faith participation in an EEOC inquiry into our personnel practices, programs, and decisions and have had ongoing efforts to provide information and engage constructively with the agency,” said the spokesperson. “We have shared thousands of pages of information and detailed written responses to the EEOC’s inquiry and are in the process of providing additional information.”
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Comments
“Just avoid it” (Nike products).
I’ve actually always thought Nike products were crap. They never fit me and Nike never did widths unless of course you were some sports star they were paying obscene amounts of money to.
I have Nike because that was all the store had in my size. I’m no athlete but mine have a width. 14EEEE right on the label.
Try Sketchers. The world is not medium width!!!
I wear trainers because I find it so hard to find conventional shoes that fit.
Ideally I will find some shoes with zipper closures rather than laces because a zipper will be far easier to deal with than laces give some motion impairment issues.
Wasn’t it Nike that told everyone to be “less White”?
Why, yes it was.
I’ve avoided all things Nike since
To be frank, I have this much sympathy for companies finding their asses in this particular crack, same as I do for a lot of the illegal aliens who poured over the border.
Every one of them was told that not only was it ALL RIGHT to do this (despite explicit laws against it), but they were ENCOURAGED to do it — and in many cases, NOT doing it would cause them a certain amount of friction with powerful idiots who ran a national gang of jackbooted thugs and feral auditors. Now that the rule of law is back, they are being jerked around and penalized for doing exactly what the last warlord (actually, more like the last six) told them to.
Ah well, that exhausts my entire sympathy for this week.
The corruption is systemic. Remember how the Demsocialists used to whine about “systemic racism?” Given their programs of “affirmative action” and DEI, it appears that the systemic racism is them.
Remember: Equality rejects racism; “equity” REQUIERS it.
I worked for Nike as a sales subcontractor from 1992, until 2002 in the ACG division. This was happening then. Nothing has changed
I know- they need to flat out give legal teeth to employees to bite them. MSFT does this big time.
They need to go after their defense contractors who embraced DEI for this bit. The only rockets that work seem to be the ones jetting blacks (mostly women) up the org chart
There is an interesting discussion going in the blogs which follow the WNBA (Women’s’ NBA) about NIKE and their White Wunderkind player Caitlyn Clark. That is to say, Nike has done almost nothing with the woman who has been hugely popular with young women and is actually the greatest (and inly?) chance for WNBA’s future. It’s hard to call a $28M 8-year contract “discrimination” but it is very strange that Nile hasn’t rushed to cash on her in like they did a few years ago for Colin Kaepernick, whose signature shoes actually did make money for them.
From May 2025
“Although Clark has an eight-year deal with Nike worth $28 million, fans have been underwhelmed with the sporting apparel giant’s efforts to capitalize on Clark.
Many have begun questioning why Clark doesn’t already have a signature shoe, and fans aren’t the only ones voicing their displeasure. Former Brand Marketing Director for Nike Basketball, Jordan Rogers, took to social media to shred his former employer’s handling of Clark.”
https://sports.yahoo.com/article/nike-accused-failing-caitlin-clark-013456846.html
From February 2nd of this year:
“It’s been over a year since Caitlin Clark took home the 2024 WNBA Rookie of the Year trophy …but it’s never too late to celebrate greatness…
The Caitlin Clark x Nike Kobe 5 Protro Rookie of the Year PE will release Spring 2026 through Nike and select retailers in-store and online.”
https://www.soleretriever.com/news/articles/caitlin-clark-nike-kobe-5-protro-rookie-of-the-year-pe-release-date-spring-2026
Oh, dear. Those are some butt-ugly shoes.
They look like props from the uniform wardrobe for a 1950’s space opera.
not a tough decision for nike and many others
the government wont protect us from physical violence
the government wont change civil laws that pay out billions to race hustlers
cant blame nike etc for doing exactly what you would do when confronted with these facts
and oh wait
nike rhymes with k ike
come on people get with the program