Maxwell House has changed its name to Maxwell Apartment because people have been renting more than buying a house.
Maxwell House, the coffee brand that sits in many Americans’ pantries, is rebranding for the first time in 133 years to Maxwell Apartment, for a limited time, to meet the needs of consumers in 2025.”In a time where value matters now more than ever, Americans seek value in areas of their everyday, including where they live with nearly a third opting to rent versus purchase a home,” the brand said in a news release published to Kraft Heinz’s website, its parent company.To celebrate the name change, Maxwell Apartment is offering a “12-month lease” of their coffee as a way for consumers to stock up on coffee for the entire year, according to the news release.
The Maxwell Apartment bundle costs $39.99. You will also receive “an official Maxwell Apartment ‘lease’ to sign.”
One canister costs $13.
“Two-thirds of American adults drink coffee every day, which can add up quickly, especially these days,” said Holly Ramsden, Head of Coffee, North America at the Kraft Heinz Company.
So I guess buying Maxwell Apartment will help you save up for a house?
[Featured image via YouTube]
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