Baylor U Sues Boston U Over ‘Essentially Identical’ School Logo

Baylor U Sues Boston U Over ‘Essentially Identical’ School Logo

As you can see below, the logos are pretty much indistinguishable from one another.

Boston.com reports:

‘Essentially identical’: Baylor sues Boston University over ‘BU’ logo

There’s not enough room for two “BUs,” at least according to a lawsuit one university filed against the other.

Baylor University sued the Trustees of Boston University in the U.S. District Court in Texas on Friday over its use of the interlocked “BU” logo, court documents show.

The lawsuit alleges trademark infringement, unfair competition, and false designation of origin, according to the university’s complaint.

Baylor, a private Christian university in Texas, said it objects to Boston University using the interlocking BU design, which is “essentially identical and/or confusingly similar to Baylor’s federally registered marks,” it says in the complaint.

The interlocked logo, which Baylor has used since 1912, is one of the university’s “oldest and most enduring” symbols, the school writes on its website, and appears on most of its merchandise.

“As a result of Baylor’s long and extensive use of the Interlocking BU, Baylor has developed an enormous amount of goodwill, public recognition, and strong rights in those marks,” the complaint reads.

Boston University uses the logo on a smaller scale, and it can be seen relating to club sports and on some merchandise.

Boston University did not immediately respond to a request for comment. Baylor referred to the complaint and declined to comment.

Baylor Sues Boston University Over Logo as ‘BU’ Feud Reignites  https://t.co/i1dKnXxLLd

— Sportico (@Sportico) August 11, 2025

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