Do you recall that ridiculously woke ad that Jaguar ran last fall? Things are not working out as planned. Their sales numbers have been going over a cliff and now they’re cutting hundreds of management level jobs in the UK.
Here’s the ad in case you missed it.
It’s a classic case of get woke and go broke. Other companies would be wise to learn this lesson before it’s too late. Also, note the hilarious attempt to blame this on Trump’s tariffs.
From the Evening Standard, via MSN:
Jaguar Land Rover cutting up to 500 management jobs in UKLuxury car maker Jaguar Land Rover is axing up to 500 management jobs in the UK amid a slump in sales and trade tariff woes.The Tata-owned firm said around 1.5% of its UK workforce of more than 33,000 would be affected by the job cuts, which are going as part of a voluntary redundancy programme for managers in the UK.Jaguar Land Rover (JLR) declined to say which sites would be affected, but said the role reductions were spread across the firm’s management team.The group has sites in locations including Solihull and Wolverhampton in the West Midlands, Halewood in Merseyside, Gaydon in Warwickshire and Whitley in Coventry.It comes after JLR revealed last week that retail sales plunged 15.1% in the three months to June after a temporary pause in exports to the US and the planned wind-down of older Jaguar models, while wholesale sales dropped by 10.7%.The company said the significant fall in sales was partly driven by the pause in shipments to the US in April after US President Donald Trump’s administration introduced new tariff plans.In April, the US government said it would launch an additional 25% tariff on car imports into the US, in an effort to encourage more car production within the country.
Yeah, that’s it. It was the tariffs and not the weird commercial that didn’t even feature the product.
According to his LinkedIn profile, this guy is still the director of Jaguar UK. Listen to his remarks. He sounds more like the head of the College Democrats than someone who works for a car company. He mentions diversity, equity, and inclusion repeatedly and barely even mentions the product.
Featured image via Twitter/X video.
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