Legal Insurrection readers will recall that I have written about the woke attempts to normalize obesity as “body positivity” and deride any attempt to promote a healthy height-to-weight ratio as “fat shaming.”
This trend was especially troubling during the earliest stages of the COVID pandemic, when the disease appeared to be at its most virulent. Many studies suggested a significant tie to obesity and poor COVID outcomes, yet our mainstream media attempted to ignore the facts as they did not suit the narrative.
It appears we may have turned a corner on the “body positivity” nonsense, and I am here for it.
American actress Sydney Sweeney recently partnered with American Eagle (AE) to create a new ad campaign for the fall that has revitalized the brand’s image and has also sparked a remarkable turnaround for the youth apparel icon. The 2025 fall campaign, centered around Sweeney and AE denim, appears to be a hit with Gen Z fashion fans and Wall Street as well.
The company’s shares rose more than 10% before closing up 4.2% on Thursday after it unveiled its new marketing blitz, which features the “Euphoria” star sporting a denim jacket over her otherwise bare torso.In a sultry video spot, Sweeney leans under the open hood of a vintage Mustang GT350 in a tight tank top, then slams the hood shut — and wipes her hands on her butt before hopping into the car and peeling off.The edgy ads appeared to defy the “wokism” lately embraced by some major brands — sometimes with disastrous effects, according to commenters on social media.“Based ad campaigns are back, and wokery is gasping for breath,” commented X user Zia Yusuf — using the Gen Z term “based” that typically signifies something which is controversial yet true.
In fact, AE stock soared 18% after the ads began appearing on social media. One of the best, and I think most accurate comments, is that the new AE campaign is channeling the 1980s.
There are many things I miss about the 1980s. Glamor is one of them.
Unfortunately, the woke and those who bitterly cling to “body positivity” and victimhood are incredibly unhappy. The elite media refers to the ads as “controversial” as they promote the hysterical and nonsensical takes on the AE campaign. But I have to say the anti-white race hate in the remarks published in the reports about this “nontroversy” is positively chilling.
“Maybe I’m too f***ing woke. But getting a blue-eyed, blonde, white woman and focusing your campaign around her having perfect genetics feels weird,” one wrote on X.“I like Sydney Sweeney and American Eagle as much as the next guy but ‘we must secure the existence of our people and a future for white children’ is a crazy tagline for selling jeans,” another tweeted.
Each whiny rant gives me that much more reason to go out and buy AE jeans. Even though I am in my 60s, I think I can still rock a pair.
I have to say, the references to “Nazis” are especially inspirational — for me to get a jacket to go with the jeans.
“I thought it was gonna be, like, kinda bad, but wow. That’s gonna be in history books!” one TikTok user posted.“I will be the friend that’s too woke, but those Sydney Sweeney American Eagle ads are weird. Like, fascist weird. Like Nazi propaganda weird,” another user with a septum piercing mused.“Like, a blonde-haired, blue-eyed white woman is talking about her good genes. That is Nazi Propaganda,” she added.
I am apparently not the only one who feels that way.
The campaign may have far-reaching global impacts.
In conclusion, this is a very healthy development for our society — both mentally and physically. I have every intention of supporting American Eagle with my dollars, in hopes that the return to normal standards of health and beauty continues. I would love to see all the woke disappear from entertainment and advertising.
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