Everyone kind of knew this, but it’s still good to see this confirmed. It was all Astroturf, organized by strategist groups.
Real Clear Investigations reports:
Revealed: Pro-Kamala Social-Media Millions That Couldn’t Sync ‘Brat’ With ‘Democrat’The abrupt withdrawal last year of President Joe Biden as the Democratic presidential nominee, followed rapidly by his replacement with Vice President Kamala Harris, irked many voters left out by the process. Yet social media seemed to ooze with enthusiasm and Gen Z-friendly hipster appeal.Influencers flooded the web with neon-matcha green pro-Harris videos synced to beats from singer Charli XCX’s album “Brat” released last year. The poppy rave videos, gushed journalists, showed that Harris embodied the confidently independent “brat” vibe conveyed by the music. Social media pages bubbled with memes celebrating Harris as the voice of queer and black youth, in contrast with the Republican agenda of white supremacy. Digital creator Amelia Montooth, in one viral TikTok video, kissed a woman and tried searching for pornography, actions her sketch suggested would be banned if Harris lost the election…As it turns out, the tidal wave of enthusiasm was not entirely genuine. Much of the content, including Montooth’s videos, was quietly funded by an elusive group of Democratic billionaires and major donors in an arrangement designed to conceal the payments from voters.RealClearInvestigations obtained internal documents and WhatsApp messages from Democratic strategists behind the influencer campaign. Way to Win, one of the major donor groups behind the effort, spent more than $9.1 million on social media influencers during the 2024 presidential election – payments revealed here for the first time. The amount was touted in a document circulated after the election detailing the organization’s accomplishments.The effort supported over 550 content creators who published 6,644 posts across platforms, TikTok, Instagram, YouTube, Twitch, and X. Way to Win coached creators on phrases, issue areas, and key themes to “disseminate pro-Kamala content throughout the cycle,” a post-election memo from the group noted.The look behind the curtain reveals that at least some of the image-making around the Harris candidacy was carefully orchestrated by the same types of covert social media marketing often used by corporate brands and special interest groups. Such campaigns provide the illusion of organic support through the authentic appeal of trusted social media voices.
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