Investigation Reveals Social Media Campaign to Make Kamala Harris Look Cool Was Completely Fake
“the same types of covert social media marketing often used by corporate brands and special interest groups”
Everyone kind of knew this, but it’s still good to see this confirmed. It was all Astroturf, organized by strategist groups.
Real Clear Investigations reports:
Revealed: Pro-Kamala Social-Media Millions That Couldn’t Sync ‘Brat’ With ‘Democrat’
The abrupt withdrawal last year of President Joe Biden as the Democratic presidential nominee, followed rapidly by his replacement with Vice President Kamala Harris, irked many voters left out by the process. Yet social media seemed to ooze with enthusiasm and Gen Z-friendly hipster appeal.
Influencers flooded the web with neon-matcha green pro-Harris videos synced to beats from singer Charli XCX’s album “Brat” released last year. The poppy rave videos, gushed journalists, showed that Harris embodied the confidently independent “brat” vibe conveyed by the music. Social media pages bubbled with memes celebrating Harris as the voice of queer and black youth, in contrast with the Republican agenda of white supremacy. Digital creator Amelia Montooth, in one viral TikTok video, kissed a woman and tried searching for pornography, actions her sketch suggested would be banned if Harris lost the election…
As it turns out, the tidal wave of enthusiasm was not entirely genuine. Much of the content, including Montooth’s videos, was quietly funded by an elusive group of Democratic billionaires and major donors in an arrangement designed to conceal the payments from voters.
RealClearInvestigations obtained internal documents and WhatsApp messages from Democratic strategists behind the influencer campaign. Way to Win, one of the major donor groups behind the effort, spent more than $9.1 million on social media influencers during the 2024 presidential election – payments revealed here for the first time. The amount was touted in a document circulated after the election detailing the organization’s accomplishments.
The effort supported over 550 content creators who published 6,644 posts across platforms, TikTok, Instagram, YouTube, Twitch, and X. Way to Win coached creators on phrases, issue areas, and key themes to “disseminate pro-Kamala content throughout the cycle,” a post-election memo from the group noted.
The look behind the curtain reveals that at least some of the image-making around the Harris candidacy was carefully orchestrated by the same types of covert social media marketing often used by corporate brands and special interest groups. Such campaigns provide the illusion of organic support through the authentic appeal of trusted social media voices.
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Comments
So they used social media to manipulate rather than report, inform or discuss. Nothing new but it’s good to see confirmation for what I, for one, already believed.
I find the title of “influencer” to be extremely irritating. These people are nothing but paid spokesman receive compensation for probably most of their “reviews”.
Every time I see/hear “Influencer” my brain wants to scream MANIPULATOR … and wonder at how so easily people turn their minds over to these shills … and then talk about how they are “independent.”
Show me parents who abandon their kids while they are growing up and i will show you kids who are easily manipulator because they never had any core values.
This whole Universal Preschool is nothing but a scam to start programming kids as socialists at 3 lest they develop the ability to think if left until 5 before the process starts.
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