Ford announced “a handshake deal with every American.”
The “From America, For America” initiative offers U.S. customers employee pricing for Ford and Lincoln vehicles from April 3 to June 3.
We understand that these are uncertain times for many Americans. Whether it’s navigating the complexities of a changing economy or simply needing a reliable vehicle for your family, we want to help.That’s why we’re opening our employee pricing to all U.S. customers, giving them access to significant savings on a wide range of 2024 and 2025 gas, hybrid, plug-in hybrid, and diesel Ford and Lincoln vehicles. (Please note that this excludes Raptors, specialty Mustang and Bronco vehicles, the 2025 Expedition and Navigator SUVs and Super Duty trucks.)
Ford pushed its electric vehicles in the initiative by extending a program that gives the buyer “a complimentary home charger and standard installation with a Ford electric vehicle to wake up charged and ready to go every morning” until June 30.
“We’ve got a very healthy stock,” Rob Kaffl, Ford’s director of U.S. sales, told the Free Press, referring to new vehicle inventory. “We’re in a very competitive position in our stock. And the auto sector, and overall public, has seen a lot of uncertainty in the market right now especially in the automotive space. So we feel by providing this message in ‘From America, For America,’ we’re providing some security.”
One dealer told the Detroit Free Press the consumer gets a more significant discount the more a vehicle costs:
For example on the purchase of an F-150 XLT hybrid pickup that has a Manufacturer’s Suggested Retail Price of $65,000, it would cost $55,000 with the A Plan, according to a Ford dealer. An Escape ST SUV that has a sticker price of $36,300, would cost about $33,000 on the A Plan. The dealer asked to not be named because he’s not authorized to share that information publicly.
Ford believes it has “a competitive advantage” regarding tariffs because the company imports only “21% of the vehicles it sells here.”
General Motors imports 46% of its vehicles.
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