Ford Offering Employee Pricing for U.S. Customers
Ford believes it has “a competitive advantage” regarding tariffs because the company imports only “21% of the vehicles it sells here.”

Ford announced “a handshake deal with every American.”
The “From America, For America” initiative offers U.S. customers employee pricing for Ford and Lincoln vehicles from April 3 to June 3.
We understand that these are uncertain times for many Americans. Whether it’s navigating the complexities of a changing economy or simply needing a reliable vehicle for your family, we want to help.
That’s why we’re opening our employee pricing to all U.S. customers, giving them access to significant savings on a wide range of 2024 and 2025 gas, hybrid, plug-in hybrid, and diesel Ford and Lincoln vehicles. (Please note that this excludes Raptors, specialty Mustang and Bronco vehicles, the 2025 Expedition and Navigator SUVs and Super Duty trucks.)
Ford pushed its electric vehicles in the initiative by extending a program that gives the buyer “a complimentary home charger and standard installation with a Ford electric vehicle to wake up charged and ready to go every morning” until June 30.
“We’ve got a very healthy stock,” Rob Kaffl, Ford’s director of U.S. sales, told the Free Press, referring to new vehicle inventory. “We’re in a very competitive position in our stock. And the auto sector, and overall public, has seen a lot of uncertainty in the market right now especially in the automotive space. So we feel by providing this message in ‘From America, For America,’ we’re providing some security.”
One dealer told the Detroit Free Press the consumer gets a more significant discount the more a vehicle costs:
For example on the purchase of an F-150 XLT hybrid pickup that has a Manufacturer’s Suggested Retail Price of $65,000, it would cost $55,000 with the A Plan, according to a Ford dealer. An Escape ST SUV that has a sticker price of $36,300, would cost about $33,000 on the A Plan. The dealer asked to not be named because he’s not authorized to share that information publicly.
Ford believes it has “a competitive advantage” regarding tariffs because the company imports only “21% of the vehicles it sells here.”
General Motors imports 46% of its vehicles.

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Comments
The Trump effect!
Pretty soon everybody can afford a Ford.
Ford offers employee pricing for all the cars it can’t sell otherwise.
But not the super duties, really what i need


That’s what I need too and thousands of others which is why Ford is being a bitch and offloading vehicles they Can’t sell while leaving the rest of us high and dry
There has been a 8+ month wait on F350 & F450 trucks for 3 years. If year model changes you have to resubmit starting the process over.
Savvy move. Trying to sweeten the pot on all that leftover EV inventory too.
while the world including lefty rino saboteurs in the usa do everything to bring us down,,turn the stock market into trash etc
the facts are that taking care of america FIRST is
taking care of business
I am so ready to buy a dip
Speaking of pick ups, saw a guy the other day with a Ford Tremor.
I once had a Ford trenor. New plugs, cap, rotor, points, and wires and it ran smooth as silk. No more Tremor. /ducking
I once had a Rolls Canardly.
It rolls downhill and canardly get up the other side.
BOTH of you need to get your coats!
It is not really “employee pricing” if you offer it to everybody.
Good for them ; maybe they’ll see a boom in sales which is good for everyone
Hyundai and Kia have been building their cars in their Alabama and Georgia plants for twenty years – the HMMA plant south of Montgomery was built in around 2004. Toyota has built engines for their cars and trucks in Huntsville since 2003. The Mercedes-Benz plant east of Tuscaloosa has been building cars since 1995. Honda has been building cars in Lincoln, east of Birmingham about forty miles, since 2001. More Southern states enjoy the income and prestige from other car makers such as BMW and VW. They knew what to do then and are now reaping the benefits. Thanks to Trump, we will see more of this in the next few years.
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And, those plants are doing well because they kept the UAW out and don’t let the UAW strongarm them into shutting down because the boss didn’t get a big enough cut.
$55k for a basic pickup truck? What a bargain.
Are they offering 30 year mortgages on them yet?
Perspective: I paid $47k for my first house about 40 years ago. ~2000 square foot 3br 1ba brick ranch style on about 1/8 acre.
Use to be that pickup trucks were working vehicles and were priced so working people could afford them. Not so much any more.
My current truck is 14 years old and approaching 200k miles. Here’s hoping I can make it last until I’m too old to be able to do the work I need a truck for…I’ll need to get about another 10 years and 150k miles out of it.
Are the parts sourced here in the US?
Are the parts for the parts sourced here in the US?
Are the materials for the parts for the parts sourced here in the US?
I think a lot of companies are going to not only stick it to consumers, but try and say a 10% tariff can justify a 20% price increase, when in reality it was a 2 dollar actuator that got hit with a tariff.
sorry last paragraph should have been separate comment… different point.
Too bad I’m not interested in buying any new car with the way they build them lately. They really need to go back to the mid to late 90’s build quality. Just enough electronics to manage the engine and run it efficiently, but not so many that they cause reliability issues. I hate the thought that the first thing I’d have to do is figure out how to disconnect it from the internet. My car does not need a permanent internet connection.
Also, it seems they want to internal water pumps on many models that are driven straight off the timing chain which is bad. That means that about every 100k miles you’ll need to pay someone a large amount of money to pull the timing cover and replace the water pump. Timing chains tend to last hundreds of thousands of miles, water pumps don’t.
Absolutely hate the nanny electronic crap. We need to wipe out all that stuff.
I can drive, I don’t need the cars coding to decide to hit the automatic brakes like it did when a guy crossed the center line.
I was on “adaptive” cruise control, if I hadn’t gotten my foot to the accelerator quickly he’d have nailed me in the driver side door thanks to some ahole coder.
My new piece of garbage volvo offers even less control. I paid for the dam thing I should be able to totally turn it all off.
Im not gonna lie though the drive assist on cruise control is very relaxing in long trips.
I do wish you could turn it on and off though and just use “classic” cc if you want…. especially when people are lane changing a lot.