In a world increasingly divided by political beliefs, Anthony Constantino, co-founder of Sticker Mule, took a daring step to bridge the gap and promote respectful discourse. Sticker Mule is a popular company that produces high-quality custom stickers and promotional products. Its emphasis on customer service and creative solutions has built a loyal following. Their recent action is a rare example of corporate bravery in a polarized political climate.
In his email to customers, Constantino stressed the importance of respecting differing opinions and kindness in political discussions.
Everything sounds good so far. Welp.
He also dared to express support for President Donald Trump, and that’s where he went wrong.
How dare he? How dare he show support for President Donald Trump?
He wrote in the email with the subject line Trump 2024, “I don’t care what your political views are but the hate for Trump and his supporters has gone too far. People are terrified to admit they support Trump.”
The email was written to grab attention and underscore the severity of the situation. Constantino acknowledged his own fears of expressing support for Trump, highlighting the climate of intimidation and fear that stifles open dialogue in America.
He continued, “Many at Sticker Mule support Trump. Many at Sticker Mule also support Biden. The political hate needs to stop.”
Constantino’s call to action was clear and compassionate: “Vocalize your support. Stop the hate.”
However, the reaction was swift and severe.
The Sticker Mule support team received a flurry of death threats. What would you expect in today’s political landscape?
In response, Constantino took decisive action to support his employees. He sent a follow-up email announcing $2,500 bonuses for each of the 79 support team members, totaling $195,000.
“I hope my message supporting Donald Trump and encouraging respect for all people becomes a learning moment for everyone. As much backlash as we received, it’s good for society that people learn that lots of people with BIG HEARTS support Trump. I want maximum happiness for everyone!”
If you support this kind of reaction from companies, head over to Sticker Mule’s post on X and show your support.
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