USC Study Suggests Hollywood Still Has to Work on ‘Inclusion’
“There were fewer actors from an underrepresented racial or ethnic group in a major role in 2022 than in 2021.”
So basically, academia is telling Hollywood they’re still not woke enough as major movies flop left and right. This is hilarious.
The College Fix reports:
USC study: Hollywood still has a lot of work to do in the ‘inclusion’ realm
A new study out of USC’s (appropriately named) Annenberg Inclusion Initiative concludes that Hollywood still has a lot of work to do when it comes to inclusion.
The study looked at the demographics of speaking roles in films from 2007 to 2022 (“with a particular focus on the most popular films of last year”), as well as those of “behind-the-scenes” jobs associated with the movie industry, NPR reports.
Annenberg Inclusion Initiative founder Stacy Smith (pictured), who is “the foremost disrupter of inequality in the entertainment industry” according to her faculty bio, said big movie studios such as Paramount, Universal and Disney “need to reimagine the way that they’re doing business to represent the world around them, and that’s currently not the status quo.”
Smith said studios need to “stop being performative” in their inclusion efforts: “They need to work with experts and work aggressively to change hiring practices, auditioning practices, and who their casting directors are.”
The study found that a mere 15 percent of last year’s top 100 films “featured a gender-balanced cast,” and just one featured non-binary character.
In addition:
There were fewer actors from an underrepresented racial or ethnic group in a major role in 2022 than in 2021. The report showed only around 2% of speaking characters in the top films of 2022 were LGBTQ+ — “a percentage that has not changed meaningfully since 2014,” USC’s report summary noted. The percentage of characters with disabilities was even smaller.
Behind the scenes, the report paints an equally pessimistic picture. “A total of 88 individual women have directed a top-grossing movie over the last 16 years, compared to 833 men,” the report summary stated. There has been no major uptick in the percentage of women-identifying screenwriters (16%) and producers (27%) over the past couple of years. In terms of the ethnicity and race of movie directors, the field is still heavily dominated by white men. Women of color comprised less than 2% of directors across all 1,600 films.
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Comments
Um, maybe the best directors and writers are white men at this time, and audiences want to see white faces on screen? Did this Stacy Smith consider those possibilities?
Blacks in the US are a small percentage of the population, 14% or so. The advertisements which are also cast by an agent in the same industry are now 99% black. How do they explain every ad being black? This makes zero sense. As for the garbage movies, we all know ALL black films are ok, ALL Asian films are ok… but white films. Nope. Can’t have that. Keep it up idiots, you’re fueling resentment and hatred all on your own.
Memo for USC: Money talks and woke BS walks.
I, for one, will never be happy until the animal puppets on Sesame Street are occupied and animated by animals of the same species.
If Hollywood were genuinely dedicated to equity, 80% of their actors would be plain-to-ugly. Instead, they take an actress who is an 8, pile on geek makeup until she is a 6, and call her “Ugly Betty.” You want an Ugly Betty, hire Janet Reno.
They can work on it. We’re all done…including with them for the most part.
Hollywood is going to woke itself out of business
“There were fewer actors from an underrepresented racial or ethnic group in a major role in 2022 than in 2021.”
Left out: “and those who still go to the movies didn’t notice or care.”
I love movies … but haven’t been to one in over a decade … because I’m tired of being preached to for whatever cause Hollywood favors … I just want to be entertained. I’m tired of their content and tired of their lip.
So f*** ’em.