The apparent objection here is that the Gold Rush somehow represents genocide.
The College Fix reports:
Cal State Long Beach ditches ’49er’ name from campus bookstore, restaurants, shopsThe campus bookstore, assorted restaurants and other shops at Cal State Long Beach no longer will be called “49er Shops” due to the name’s “controversial history regarding the gold rush and genocide.”According to, ironically, the Daily Forty-Niner, the school’s Associated Students Inc. and 49er Shops, which merged into the Shared Services Initiative last year, now will be known as “Beach Shops.”Student Auxiliary Enterprises Executive Director Miles Nevin said the name change “encapsulates a bigger change in the community and student representation.”“It’s just about reflecting on the name (the 49ers) and how it resonates with the population we serve ensuring that it is relevant to them, primarily our students,” he said.American Indian Studies Program Director Craig Stone said his department “strongly supports and appreciates the name change […] as it supports the goal of distancing Cal State Long Beach from the genocide of California Indians associated with the California Gold Rush that began in 1849.”In 2018, CSULB ditched its mascot “Prospector Pete” (pictured) due to connections to “racism” and Native American genocide. Stone had said mascots like “Pete” can be alienating and invoke “historical trauma.”
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