Anheuser-Busch (AB) brand Bud Light made the jaw-droppingly stupid move of naming their (European-owned) all-American beer spokesgirl a man. Boycotts ensued, along with a ludicrously tone-deaf non-apology apology from the CEO.
Perhaps hoping to ride out the self-inflicted storm, the AB social media accounts, including Bud Light’s, went dark for the week.
On Friday, they broke their radio silence with the tepid “TGIF?” tweet that has taken social media by storm.
The querulous nature of the first tweet since the backlash inspired many people to respond with new “TGIF” takes. They are pretty hilarious, but the winner seems to be “That Guy Isn’t Female.”
Beer lovers may be having a hard time finding a non-woke alternative, but it seems that there really is one:
Yuengling is made right here in America, owned by Americans, and was subject of a leftist boycott after its owner expressed support for Trump in 2016.
CBS News reported at the time (archive link):
Most fans of American lagers hold Yuengling in high regard. Aside from its distinctive taste, Yuengling is beloved for being America’s oldest operating brewery. It’s been family-owned for generations, and it’s produced entirely in the states of Pennsylvania and Florida.This week, however, something happened that is dividing beer drinkers across the country: Yuengling’s owner, Richard “Dick” Yuengling Jr., publicly endorsed Donald Trump for president.. . . . In protest, LGBT bars across Philadelphia and Washington, D.C. have begun yanking Yuengling from their shelves and canceling future orders. In a political climate like the one we’re in today, backing a presidential candidate — even when you’re a beloved beer company — can brew quite the backlash.
AB screwed the pooch on this one, but maybe Yuengling will reap the rewards?
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