Legal Insurrection readers may recall that I reported on ChatGPT (Chat Generative Pre-trained Transformer), a chatbot launched by OpenAI this past November. The New York Times hailed it as “the best artificial intelligence chatbot ever released to the general public.”
I also noted that the chatbot passed a Wharton Business School test as well as the US Medical Licensing exam . . . it is that good.
Now comes news that another program from OpenAI will be used to create content for the digital media and entertainment site BuzzFeed.
BuzzFeed Inc. said it would rely on ChatGPT creator OpenAI to enhance its quizzes and personalize some content for its audiences, becoming the latest digital publisher to embrace artificial intelligence.In a memo to staff sent Thursday morning, which was reviewed by The Wall Street Journal, Chief Executive Jonah Peretti said he intends for AI to play a larger role in the company’s editorial and business operations this year.In one instance, the company said new AI-powered quizzes would produce individual results….Mr. Peretti expects AI to assist the creative process and enhance the company’s content, while humans play the role of providing ideas, “cultural currency,” and “inspired prompts,” he wrote in his memo. In 15 years, he wrote, he expects AI and data to help “create, personalize, and animate the content itself,” rather than just curate existing content.
On that news, BuzzFeed stocks soared.
Shares of BuzzFeed Inc (BZFD.O) jumped on Thursday on reports of a deal with Meta Platforms Inc (META.O) and plans to use artificial intelligence to personalize and enhance the digital media firm’s online quizzes and content.The stock was 19% higher in extended trading, after more than doubling in value earlier in the day as a Wall Street Journal report said it would use ChatGPT creator OpenAI for its content.Buzzfeed, in an emailed response to Reuters, said “we are not using ChatGPT – we are using OpenAI’s publicly available API (application programming interface).”
A demonstration showed the power of a fully AI-generated BuzzFeed quiz.
In a private demonstration, BuzzFeed’s A.I.-powered quiz module wrote a paragraph for me about my own personalized secret society. I entered details like my name, a friend’s name and my most recent meal. (I picked pepperoni pizza.)The A.I. spit back a detailed description of the society, including an initiation ritual that involved eating copious amounts of pepperoni pizza.It was like a custom Mad Libs, if your book of Mad Libs were a bit more sentient. In this case, the A.I. — using a prompt created by a person — wrote a little story about a secret society with the words and proper names I’d supplied.
There is definitely an evolution in AI that is happening . . . just not the one the journalists were expecting, I am sure.
CLICK HERE FOR FULL VERSION OF THIS STORY