The Brown Campaign from the Ground Up

My article, analyzing how Scott Brown won the Massachusetts election, is posted at Pajamas Media, The Brown Campaign from the Ground Up. Here’s a short excerpt:

By the time of the only televised debate on January 11, the country was gripped with interest in the race. Still over a week out from the election, either side could win, and conventional wisdom still made Coakley the clear favorite.

But Brown had his moment in history. David Gergen, echoing a Coakley campaign theme, aggressively pressed Brown over his opposition to Democratic health care proposals, and whether Brown was worthy of the “Kennedy seat.” Brown’s response — that it was not the Kennedy seat or the Democrat’s seat, but “the people’s seat” — was the defining moment of the campaign.

In that moment, Brown created a sense of history and claimed it as his own. The line reminded me of John Kennedy’s inaugural speech, in which Kennedy spoke of the torch being passed to a new generation of Americans. And that new generation was embodied by Scott Brown, not Martha Coakley.

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Tags: 2010 Election, Scott Brown

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