“managed to attract just 29,000 viewers in the advertiser-coveted 25-54 demographic”
Symone Sanders, who worked for the Bernie Sanders 2016 campaign, before jumping to the Joe Biden campaign and ultimately the VP office of Kamala Harris, is now a host on MSNBC.
Her new show launched this past weekend, but not many people were watching.
Her first guest was First Lady Jill Biden, but that didn’t seem to help much.
Ariel Zilber reports at the New York Post:
Ex-Biden aide Symone Sanders’ MSNBC debut is a ratings flop
Symone Sanders’ popularity is about as bad as the approval rating of her former boss.
The ex-Biden administration official who was most recently a top spokesperson for Vice President Kamala Harris tanked in her debut this past weekend on MSNBC, according to newly released Nielsen ratings.
Sanders drew just 361,000 total viewers for her 4 p.m. show, titled “Symone,” on Saturday. She also managed to attract just 29,000 viewers in the advertiser-coveted 25-54 demographic.
The program’s viewership fell well short of Fox News Channel’s “Fox News Live,” which drew 842,000 total viewers, including 163,000 in the 25-54 demographic.
Sanders’ debut program featured an interview with First Lady Jill Biden.
For context, there are individual broadcasters on YouTube who get far better numbers than those.
Here’s a sample of what you missed.
— Symone D. Sanders (@SymoneDSanders) May 8, 2022
Joseph Curl of the Daily Wire has more:
Before her new show debuted, Sanders, 32, said “I’m not here to be a spokesperson for the Biden administration. I had that job already,” according to The Hill.
“I’m going to be honest, and sometimes the honesty means that what I have to say is not what the administration would have to say. And that’s fine, because it’s my show,” she said.
Sanders’ program airs Saturday and Sunday at 4 p.m ET. “We’re going to do today’s headlines, but we’re going to go deeper. We’re going to get to the weeds,” said Sanders, who also has served as a CNN commentator.
“I’m a millennial, and the only reason, frankly, I was turning on the TV was because of the job that I worked,” she said. “When I wake up in the morning, I’m checking Twitter, I’m checking Instagram, I check my email, I check my text messages, and I would not turn on the TV … and then the first time I see a television that’s on is when I walk into my office.”
“So my show is going to reach people like me: young people who are engaged, who are paying attention, who care, but who may not be watching TV as regularly,” Sanders said.
Sanders had better start engaging with a higher volume of viewers or her show won’t last very long.
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