MSNBC’s Joy Reid Sees Ratings Tank Post-Trump
“Reid’s struggling program also had its worst turnout among the crucial news demo of adults age 25-54, averaging only 149,000 viewers in the category that helps keep the lights on.”
MSNBC’s Joy Reid is watching her ratings crater in the post-Trump media landscape. Much like her MSNBC colleague Nicolle Wallace and CNN’s Brian Stelter, Reid’s appeal is not the same without Trump to bash night after night.
In Reid’s case, the numbers are nuclear. She recently finished behind eight shows on CNN. Oof.
Brian Flood reports at FOX News:
Joy Reid’s MSNBC show has worst week ever, sets viewership lows in multiple categories
MSNBC’s “The ReidOut” with Joy Reid had its worst week ever from June 14-18, setting new viewership lows among both total viewers and the key news demographic coveted by advertisers.
“The ReidOut” averaged 1.2 million total viewers for its smallest audience since the far-left program began in July 2020, when the controversial host was chosen to fill the vacancy left by Chris Matthews’ sudden retirement.
Reid’s struggling program also had its worst turnout among the crucial news demo of adults age 25-54, averaging only 149,000 viewers in the category that helps keep the lights on. “The ReidOut” finished the week as the No. 29 program in cable news among demo viewers, finishing behind 15 different Fox News offerings, five different MSNBC shows, and even eight programs from rival liberal network CNN.
Every program that airs on Fox News weekdays from 6 a.m. through 1 a.m. attracted a larger demo audience than Reid’s show.
“Fox News Primetime,” which is Reid’s direct time-slot competition, averaged 1.5 million viewers and 238,000 among the key demo to top the MSNBC show by 60%.
Bobby Burack of Outkick suggests one of the possible reasons Reid is tanking is her fixation on race:
Since Trump’s departure from the White House, Reid has calculated that everyone and everything in America is racist. Most recently, Reid called everyone associated with the country’s school system racist. Even the schools that preach Critical Race Theory? You bet. According to Reid, CRT doesn’t go far enough because grades K-12 teach “Confederate Race Theory.”
“Currently, most K-12 students already learn a kind of Confederate Race Theory, whereby the Daughters of the Confederacy long ago imposed a version of history wherein slavery was not so bad and had nothing to do with the Civil War, and lynchings and violence never happened,” Reid says…
Reid also claimed that red states are keeping black people alive only so that they cook white people’s steaks. Based on what? There’s no use asking since there are never any answers. So, please, don’t ask.
Journalist Glenn Greenwald has been one of MSNBC’s harshest critics. He commented on Twitter:
It's hard to put into words how completely the audience for both MSNBC and CNN have collapsed: an unprecedented failure.
Chris Hayes is on the verge of having fewer than 100,000 people watching under 55: humiliating numbers for a YouTuber. Same with Joy Reid & Lawrence. https://t.co/329svKPOvp
— Glenn Greenwald (@ggreenwald) June 23, 2021
Even I feel pity looking at the numbers for MSNBC's weekend hosts.
They have between 25,000-60,000 people watching under 55.
Their whole tactic was scaring people about the Big Orange Hitler. With him gone, so is their whole audience: pic.twitter.com/sFVGtzpqfX
— Glenn Greenwald (@ggreenwald) June 23, 2021
Greenwald’s point about YouTubers is especially relevant. Just look at Tim Pool. His numbers consistently dwarf those of Reid and other MSNBC hosts. At what point does the network cut her loose?
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Comments
Joyless Joy, sinking into mental illness.
Stinkin’ thinkin’ and hardening of the attitudes will do that to you.
Joyless started life with diminished capacity and a few screws loose. MSNBC seems to actively seek out people in la la land.
Vot iss she sinking abaut…?
the stench of desperation
She should start a stand-up routine with Behar and take it on the road..
What a shocker, she seemed so nice…
That’s what Fauci said when he put two layers of masks over his eyes and ears.
A hogshead of rabid weasels is nicer.
On the plus side, Joy Reid would make a better Secretary of Defense than Lloyd Austin. So there’s that.
When she becomes un useful, she will be shoved aside as useless canon fodder.
… and will blame the shoving on racism.
With these people, it’s impossible to prove it isn’t “racism”… she’s being “persecuted,” so that right there is vindication of her position. It’s a classic “heads I win, tails you lose” scenario.
She’s paid to play this game so she’s alright. Save your money Joy, if you’re going to be a race pimp you might as well be a successful one while it lasts.
If not for stories like this, I would have no idea who Joy Reid is. Now that I know, I don’t care.
Far be it for me to laugh at the misfortune of the liberal media
entertainerspunditsjournalists as they sink into well deserved irrelevancy and obscurity but . . . . .BWAHAHAHAHAHAHAHAHAHAHAHAHAHAHA . . .
I wonder when the axe is going to fall on most of these shows when the PTB at the network realize they’re no longer bringing in the viewers and more importantly no longer bringing in the money.
“At what point does the network cut [Reid] loose?”
Low ratings won’t do her in. Reid will only lose her job if she displeases her Communist owners.
Obviously, America is so racist that even black people won’t watch her because she is black.
CCN’s low IQ Marx loving line-up needs an Emmanuel Goldstein to keep their ratings up to their normal low baseline.
And they haven’t even fully implemented a merit ignoring Diversity, Inclusion, Equity policy yet. If they ever do Reid will become one of their higher IQ on-air ‘talents’.
Idiocracy isn’t comedy. It’s prophecy.
CNN
[James Earl Jones]: This is CNN?
Why are you giving this nut-job free publicity?
Joe Rogan has an audience for his Podcast that dwarfs the numbers for MSNBC and CNN. When a meathead cage fight commentator does that it should be a giant warning signal to “news”. That and Joy is really that stupid. I’ve listened to her comments on multiple talk shows and have yet to her an informed opinion or comment from her. Being anti-semitic and a homophobe doesn’t help
Good news for Reid: She’ll never lose all her viewers. Hey, there’s always somebody who enjoys watching a freak show.
Her interviewing skills are second to none. she’s at the bottom of the list.