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The Frontier Lab  (Page 1)

National Right to Life hits home run where it counts, Buzzfeed

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Posted by  ▪  Tuesday, August 27, 2013 at 8:00pm

National Right to Life posted a wonderful, poignant, and likable defense of life today, and you can breathe a sigh of relief: it works, beautifully. Not only is it relevant and lighthearted while delivering an important message, it does so without trying too hard.

And — they did it in the heart...

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New study sheds light on why Republicans won’t call themselves Republican

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Posted by  ▪  Tuesday, July 2, 2013 at 4:00pm

This week, The Frontier Lab published the results of months of research into why some Republicans are refusing to go by the label “Republican,” choosing to identify as anything but. I was the Research Director for this study, which applied a research approach called “Behavioral Event Modeling,” which essentially reverse engineers...

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Founding Fathers and Tea Party still favorites with advertisers

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Posted by  ▪  Wednesday, June 26, 2013 at 7:00am

Think the Tea Party’s disappearing? Not according to advertisers, who featured the theme in two ads broadcast in the prime final moments of Monday’s Boston v. Chicago NHL finals game.

FiatUSA takes the continually on-trend Founding Fathers theme as the centerpiece of its “Italian Invasion – Fiat 500L” ad, which debuted June...

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War of the Taxpayer Shakedown infographics

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Posted by  ▪  Tuesday, April 23, 2013 at 1:11pm

April, the month when the sting of the government’s overreach is most acute, provided the backdrop for a series of infographics illustrating just how onerous the tax burden (and fiscal irresponsibility) is to our country. Groups like the Cato Institute, AFP, Illinois Policy Institute, and the Heritage Foundation all found ways...

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A behavioral scientist examines Sequestration logic

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Posted by  ▪  Thursday, February 28, 2013 at 4:58pm

A professor at Harvard has applied her behavioral science background to the use of the “sequestration” tactic in an article, “The Strange Behavioral Logic of the Sequester Stalemate.”

She uses the somewhat forced nature of the upcoming automatic spending cuts and compares elements of the situation to other hard-and-fast goals we place...

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War of the Sequestration Infographics

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Posted by  ▪  Thursday, February 28, 2013 at 7:05am

There’s a surplus of pretty successful infographics attempting to sway audiences as to the meaning–and import–of sequestration cuts.

From political groups like Third Way and The Democratic Daily to a Quaker organization and the Cato Institute, there are common themes running through many of the depictions that attempt to both explain the term “sequestration,” while also selling a...

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