Planned Parenthood recently opened their new D.C. headquarters office. Built in an old auto shop, Planned Parenthood’s new digs cost $19.7 million to build and was funded by private donations (all the more reason America’s largest abortion purveyor doesn’t need federal monies, but I digress).

The Washingtonian took a tour of the “swanky” new office concluding “the Carol Whitehill Moses Center is the most thoughtfully designed of all the organization’s facilities nationwide.”

Judging by the photos (taken by Stacy Zarin Goldberg), you’d think you were in a swanky library or Google headquarters, not an abortion mill. And that was intentional.

Nothing about the location is sterile or even clinical. Instead, it’s cute.

Just take a look at the waiting room:

Which the Washingtonian described as:

1. Planned Parenthood of Metropolitan Washington CEO Laura Meyers wanted patients to feel as if they were in a combination Apple Store, Starbucks, and Anthropologie: “Some want to experience the space alone—sit with their laptop or phone. Others may want to experience it communally.”

2. The building was designed by Form Architects. Large windows let in natural light but are covered with film for privacy.

The greatest threat to Planned Parenthood is truth. When people learn how gruesome abortion is, even in the earliest stages of pregnancy, they quickly question why the outpatient “procedure” as it’s so often described, is so broadly promoted.

It’s why the videographers who exposed Planned Parenthood’s dead baby part market are receiving the full force of political judgment.

Pretending abortion is cute doesn’t change what it is — the legalized murder of an unborn life.

Follow Kemberlee on Twitter @kemberleekaye