Money well spent.
From aPlus:
Kraft Heinz announced on Wednesday that they’d be giving all of their salaried employees a paid day off rather than purchasing commercial ad time during the Super Bowl. All salaried employees – the decision does not impact factory workers – will have the Monday after the Super Bowl off this year.
The Daily Mail reports that the food company employs over 42,000 salaried workers.
In addition, the ketchup kingpins started a petition to have the Monday after the Super Bowl – “Smunday” – made into a national holiday, citing statistics indicating that over 16 million people call in sick to work on that day every year.
The company says that if the petition reaches 100,000 signatures, it will be sent to Congress.
As of Friday afternoon, the petition had already reached over 32,000 signatures in just two days.
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Comments
Good grief. For football. Good grief.
I like spending the money on employee’s vs advertising that isn’t really needed.
A national holiday because irresponsible people get blitzed and watch a football game? Uh– no.
I’m going to catch some grief, but way to go Heinz!
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Marketing genius.
Just how much does giving the day off to salaried employees actually cost them?
I mean, they won’t be hiring temps to replace them – meaning the work that doesn’t get done on Monday will still have to be done later. So, being salaried, they’ll just have to work however many extra hours it takes to get it done.
Where’s the cost to Heinz?