Of everything I’ve witnessed from the pro-abortion crowd this ad quickly took its place among the most disturbing. It’s not disturbing because it’s gruesome or gory or because it mocks pro-lifers — it doesn’t. “The End of Pretending” is uniquely disturbing because it seeks to make the senseless murder of an unborn child the solution to a less than perfect life.

“Let’s pretend that life is perfect and everything happens exactly as you plan,” the ad begins says. It goes on to paint what I suppose is a “dream” scenario of a perfect life. But because we all know that life isn’t perfect, you’ll probably need an abortion, suggests the ad.

In an interesting departure from the “reproductive rights” mantra, UltraViolet chose to call abortion a “productive” right; which makes sense if you view children as disposable glob of cells impeding the road to your dream job.

Take a look:

“UltraViolet is a powerful and rapidly growing community of people from all walks of life mobilized to fight sexism and expand women’s rights, from politics and government to media and pop culture. UltraViolet works on a range of issues including health care, economic security, violence, reproductive rights, racial justice, and immigration by putting the voices of all women, especially women of color and LGBTQ women, front and center.

Sexism is everywhere. At UltraViolet, we combine innovative, cutting-edge organizing with grassroots, people-powered actions to fight for equality and progress,” says their website.

Run mostly by MoveOn.org alum, UltraViolet runs campaigns against SNAP reform, insurance companies, and a TLC reality TV show… when they’re not peddling murder as a viable life solution that is.

There appear to be two other ads in UltraViolet’s “progressive rights” campaign. “I like being in charge of things that affect me financially and abortion access is one of them. Because access to abortion is an economic issue and I’ll fight to protect my economic rights,” another ad says.

Evidently, I’m not the only one who finds these ads off-color. According to a petition on UltraViolet’s site, Google, Hulu, and YouTube are censoring the ads:

Why are Google, YouTube, and Hulu censoring UltraViolet’s ads about abortion? With a national abortion ban likely to come up for a House vote and 1 in 3 women to have an abortion by age 45, talking openly about abortion is vital for a robust, informed conversation. But these companies’ ad representatives rejected our ads, claiming the topic is “non-family safe”–lumping women’s health in with porn, sex toys, and hookup sites.

Pretending the murder of an unborn child is an economic right or the key to success definitely doesn’t pass the “family safe” test, nor is abortion simply “a part of life” (though the irony of calling infanticide part of “life” seems to be lost on UltraViolet).

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