Comments on: Budweiser ditching iconic Clydesdales for zombies and Jay Z?

By: gregjgrose

gregjgrose — Wed, 26 Nov 2014 22:55:58 +0000

A boy sat under the Anheuser Busch,
The rain, ’twas coming down in Schlitz,
He rose a sad Budweiser boy,
Pabst yes, Pabst no, Pabst yes.

A “haunting quatrain Jimmy Durante used to croon in the old Parody Club back in 1928″, source: Vinegar Puss, SJ Perelman.

cum grano salis

By: Ragspierre

Ragspierre — Wed, 26 Nov 2014 18:34:23 +0000

The Scots and Irish have a long and distinguished history of creating and consuming ANYTHING that could make one “moderately insensible”.

Read “Tam O’Shanter” for a good sampling of all the names the Scots had just for brewed beverages.

By: mgparrish

mgparrish — Wed, 26 Nov 2014 17:50:12 +0000

Better yet, let’s have flesh eating zombie Clydesdales in the Super Bowl commercials, now that’s really leading edge marketing.

By: geoih

geoih — Wed, 26 Nov 2014 12:51:02 +0000

Really? They’re selling beer. Who flipping cares.

By: creeper

creeper — Wed, 26 Nov 2014 11:29:25 +0000

A little German in the genes, Rags?

another beer lover

By: creeper

creeper — Wed, 26 Nov 2014 11:25:44 +0000

hehehehe…Backpedaling already.

Maybe instead of going after the gangstas they ought to try winning their old customers back. They’re good about showing their respect for the country as a whole. How about a little respect for the people who supported them all these years?

By: Estragon

Estragon — Wed, 26 Nov 2014 08:35:49 +0000

The PBR phenomenon began after it won a couple of blind taste tests of American-style pilsners. There was some publicity over it, since it was a very old brand with a bargain price.

I remember PBR as being very basic beer. Cheap keg that no one complained about as long as you didn’t tell them what it was. Used to prefer the old original Schlitz, never a Bud fan.

By: Ragspierre

Ragspierre — Wed, 26 Nov 2014 01:56:29 +0000

Beer.

I love beer. Ales, porters, stouts…

I love beer…

By: abenson229

abenson229 — Wed, 26 Nov 2014 00:28:58 +0000

So basically, now their commercial will be as shitty as their beer.

By: dmacleo

dmacleo — Tue, 25 Nov 2014 23:54:38 +0000

NSFW
White Trash
https://www.youtube.com/watch?v=Ckz6IN-5bP8

By: J Motes

J Motes — Tue, 25 Nov 2014 23:37:16 +0000

I think you are on to something, Henry. Given the government elites’ contempt for the American people, they may have deliberately chosen a low-class brand of beer. Beer itself is low-class. I bet Coors wouldn’t have had any chance of being chosen for this propaganda extravaganza. It’s just another gesture of contempt: we pay big bucks to fund a sleazy anti-conservative campaign washed down by crummy beer, while the puerile elites snigger about their cleverness and how stupid we are for not seeing what they are doing.

By: Henry Hawkins

Henry Hawkins — Tue, 25 Nov 2014 23:19:13 +0000

PBR once spent decades as the beer of toothless rednecks, so that may be the hipster attraction, the counterintuitive and ironic choice, sort of like pajama boys with lumberjack beards.

By: Henry Hawkins

Henry Hawkins — Tue, 25 Nov 2014 23:17:02 +0000

A new WCTU with hipsters? I’d pay to see that movie, lol.

By: J Motes

J Motes — Tue, 25 Nov 2014 22:57:22 +0000

“Then something changed, and PBR was suddenly the hipster’s choice at bars and barbecues everywhere.”

Ace of Spades has just put up a post entitled “Feds Paid $5 Million For Monthly Government-Sponsored Hipster Raves, Featuring Lots of Anti-Conservative Political Agitprop.” According to his post, “the National Institutes of Health is spending this $5 million on Pabst Blue Ribbon for hipsters instead of ebola.” The idea is that hipsters will quit smoking by attending “commune” dance parties in bars across California.
http://ace.mu.nu/archives/353384.php

Pabst Blue Ribbon’s sales increase is not the point of Ace’s post, but I see a dot that can connect with Kemberlee’s post here. Massive spending for a program of government indoctrination must surely explain why “something changed, and PBR was suddenly the hipster’s choice at bars and barbecues everywhere.” PBR’s new marketing campaign owes much of its success to taxpayer funding for an anti-smoking campaign and subversive anti-conservative propaganda.

Now I wonder just why Pabst Blue Ribbon was chosen for this lucrative deal. Campaign donations, maybe. Will Budweiser be able to duplicate this success without government funding? Or has the NIH opened up the cookie barrel to other brewers?

By: 9thDistrictNeighbor

9thDistrictNeighbor — Tue, 25 Nov 2014 22:05:06 +0000

Anheuser-Busch says the horses haven’t been put out to pasture for the Superbowl.

“For attribution to:

Anheuser-Busch

The story this morning may have left a wrong impression – the Budweiser Clydesdales will, in fact, be featured in next year’s Super Bowl advertising and are also a part of upcoming holiday responsible drinking advertising.

The Clydesdales play a strong role for the brand, representing Budweiser quality and care for more than 80 years. As icons of the brand—and relevant symbols of integrity, perfection and team spirit for all generations—they are important to the brand and our campaigns.

# # #”

http://newsroom.anheuser-busch.com/statement-on-the-budweiser-clydesdales/?mobile_switch=desktop

By: snopercod

snopercod — Tue, 25 Nov 2014 21:59:57 +0000

Trivia Time: PBR got it’s name by winning the blue ribbon at the 1892 Columbian Exposition in Chicago.

By: Anchovy

Anchovy — Tue, 25 Nov 2014 21:48:41 +0000

Makes sense to me….. every time I see a horse walking away from me, I think of Obama.

By: Amy in FL

Amy in FL — Tue, 25 Nov 2014 21:04:36 +0000

I’m pretty sure there’s going to be a hipster revival of the WCTU not far down the road now.

I’m going bullish on soft drink shares for 2015.

By: jennifer a johnson

jennifer a johnson — Tue, 25 Nov 2014 20:44:10 +0000

Ho-ly Cow. Can’t they at least have a Clydesdale tackle Betty White and then give her a Bud.

“You’re not yourself without a Bud” (and with a Bud?).

By: Observer

Observer — Tue, 25 Nov 2014 20:19:28 +0000

Ah yes, nothing gives a business more legitimacy than partnering with Jay-Z, a man who honed his business skills selling crack to junkies in the ‘hood. Classy.