Maybe this would have worked had it been done early and often.

Chris McDaniel was a radio talk show host. As such, he said some things. When you hear them, it really isn’t that over the top for a radio talk show host.

Even Josh Marshall at TPM notes:

Not totally shocking for what you hear on talk radio. But maybe a problem for a would-be United States Senator.

Using a candidate’s own words against him certainly is fair game. And this ad isn’t any worse than normal political fare.

But coming when it does, it smacks of desperation.

This the sort of ads we can expect to see from Democrats if McDaniel wins. Probably better for McDaniel to get them out there now.