Ezra Klein’s new venture has a name.

Vox.com.

And a slick promo video about how Ezra and, ahem, Matthew Yglesias, have reinvented journalism.

Has there ever been a more vapid promo video in the history of humankind?

Vox 9 Questions Highlighted Explanation

To show how new and edgy they are, the damn video fills up the entire screen when viewed on the website. Because large and filling up the entire page shows that one is edgy.

I had to adjust the 892x1585px embed code size manually so it didn’t screw up my page. And they use an embed code that disappears when viewed in html version on WordPress, which is annoying. Tech gurus, the bunch.

Sponsored by General Electric.

Just like in the old days, when GE had a spokesman we could be proud of: