Google experienced a massive outage Friday night 8/16.   All of its services were disrupted, and while it was only down for a period of just under five minutes, the blackout had a rather large impact on internet traffic overall.

From the Daily Mail:

Worldwide internet traffic plunged by about 40 per cent as Google services suffered an ‘unprecedented’ black-out, web experts have revealed.

The tech company said all of its services from Google Search to Gmail to YouTube to Google Drive went down for between one and five minutes last night but it refused to elaborate on the reasons why.

According to web analytics firm GoSquared, global internet traffic fell by around 40% during the black-out, reflecting Google’s massive grip on the web.

‘That’s huge,’ GoSquared developer Simon Tabor told Sky News. ‘As internet users, our reliance on Google.com being up is huge.

‘It’s also of note that pageviews spiked shortly afterwards, as users managed to get to their destination.’

But since the outage, Google has offered barely any information about the cause.  While it acknowledged that the outage occurred, it has said nothing further about it since then, leaving many speculating about the cause.

From Sky News:

Three days on, Google is still refusing to offer any explanation.

The tech firm’s representatives in the US and UK directed Sky News to its message on the Google Apps Dashboard.

All that reveals is that all of Google’s services were hit and went down for between one and five minutes.

The US firm provided no details for what may have caused the disruption, which has caused much speculation on IT forums.

“Unfortunately beyond the information on our Apps Status Board we have nothing further to comment,” a spokesman said.

That’s great for Google that it doesn’t seem to have suffered any damage as a result of the incident.  But in the interest of transparency, it would be beneficial if Google shared details about the cause and other impacts of Friday’s outage with others, so that anyone impacted can take appropriate corrective measures for the future.

What gives, Google?